Can you imagine visiting Google’s Mountain View offices and submitting a request NOT to have your website show up on page 1? Or even indexed? Sounds silly, right? But if your website is not properly optimized…that’s exactly what you’re doing.
As a professional security SEO company, we have the experience and expertise to help your security business compete online. There are many different pieces to the SEO puzzle that must work together correctly in order for SEO to work properly and see results. In this post, we’ll give you 3 that you can do today that may help your website ranking and stop hiding from new business! Free of charge! You’re welcome 🙂
3 Things You Can Do Right Now to Improve Your Google Ranking Without Hiring An SEO Company
Search Engine Optimization (SEO) is the art and science of making your website appear in competitive positions on Google, Yahoo! Bing. It’s no small task, especially considering that about 75% of what makes this happen is link building.
Commonly called “backlinks” because they are links from other websites that “link back” to yours, link building is one of the top activities that must be done correctly to accomplish competitive rankings in Google. The search engines evaluate two things when it comes to link building: The quantity of links, and the quality of the link.
Tip #1: Optimize Your Existing Backlinks
Most established security companies will have a lot of links from local and national directories that point back to their website. This is good because it gives you a head start on your backlinking activity. The link is there – now you have to optimize it. What do I mean by that?
Link quality has to do with not only the relevancy of the website that is linking back to yours, but whether or not that link is optimized properly. Here is an example…let’s say that your company, ABC Security Systems (if this is the name of your company I apologize) has a listing on the local Chamber of Commerce website. Most of the time, it will look something like this:
ABC Security Systems (this is a link to your website)
The Best There Is, and Also A Chamber Member for Over 70 Years.
If you have a link like this in an online directory, the actual coded link probably looks like this: http://www.abcsecurity.com“>ABC Security Systems
Actually, it SHOULD be coded like this: http://www.abcsecurity.com” title=”dallas-home-security-systems”>ABC Security Systems (just an example – if you’re not located in Dallas, don’t use this).
Notice the difference. In the second example, the link is “hard coded” with the name of a major city and a highly searched on keyword. Why does this matter? Because not only does Google count the number of links coming to your website but it also reads what that link says about your website. Given enough of these types of back links over time from quality websites, you should start to see ranking improvement for the phrase you are targeting.
Tip#2: Optimize Your Title Tag
The optimization that you do to your website is important but only counts for about 25% of the whole picture. The Title tag of your website represents about half the total importance of onsite optimization. You need to modify this tag because like the headline of a newspaper, this tag tells the search engine what your page is all about. It’s easy to do.
If you have access to your website, go into the code (or ask your CIO or web guy to do this) and find the Title tag. It should be at the very top of the page, and look like this: <title> </title>.
In between that tag, place the keywords that are relevant to your security business. Something like this is a great start: <title>San Diego Home Security Systems, San Diego Business Security Systems</title>
Note: if you don’t do business in San Diego, don’t put San Diego here.
That’s it. Easy right? You just took a big step that 80% of your competitors probably don’t know about. Now, lastly…
Tip #3: Optimize Your META Data
Although it might sound like a phrase from a sci-fi movie (a really old sci-fi movie), META data is the code inside of your page that search engines read that help to describe your page in a little more detail. It consists of the Keyword tag and the Description tag. Although search engines don’t give much weight to this information anymore, it’s still important to get right. Especially because the Description tag is what shows up under the Title of the search results. This information helps people to see what your website is about before clicking on it.
Here’s how to do it:
Open up your website code by repeating steps 1 and 2 above. Enter keywords and a relevant description for your business. Keep it short. 35 characters or less is best.
The Description Tag: <meta name=”description” content=”City name’s leading choice in home security systems. Protect your home with cutting edge home security systems and home alarm systems from ABC Security Systems.” />
And there you have it. 3 easy steps that you can take right now to improve your website in the eyes of Google and other search engines. Of course, there is a lot more to it than that – but the steps described here are a great start.
Ignite Security Marketing is an inbound marketing agency that specializes in marketing and salesforce automation for the security industry. Since 2008, we have been the marketing partner of choice for SDM 100 corporations and SMB’s around the nation.
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