The ability of Star Wars to engage new fans, reignite long-time fans, and interest those outside of the sci-fi realm, came from an aggressive, consistent, and even recycled content marketing strategy. Here’s what you can learn from this mega franchise.
About Brian Plant
After serving 8 years in the USAF, Brian started in the marketing & advertising business managing print and digital ads for a local newspaper. He loves everything tech-related & lives in the foothills of the San Bernardino National Forest in Southern California.
Entries by Brian Plant
The more positive reviews people see, the more they will be willing to buy from you – and, perhaps even spend a little more than they had budgeted. Here’s why.
Keeping your website updated is important but time consuming. Unlike the old days, website development is not a “one and done” deal. Websites, like alarm panels, need software updates to continue running smoothly, and error free. Here’s why.
We’ve talked about the importance of regularly backing up your website so that you don’t lose it in the case of a hack, or server failure. Let’s explore what makes security websites so vulnerable to attack, and what you can do about it.
Your security company website is important and a strategy for protecting your online work is critical. That’s where backups, security & maintenance come in.
Is your security website looking a little dated? Hire a web design firm that specializes in the security industry to do a redesign of your site; it can make a huge difference in the way potential customers perceive you.
Think about it: When you’re an entrepreneur, there’s a lot on your shoulders. Not only are you responsible for the overall success of your business, but your daily to-do list is constantly pulling at your mind and begging for attention. Here’s a few work-life balance tips that will help you find a happy medium.
Getting adequate sleep is essential, but happens all too rarely for many busy entrepreneurs – especially during busy times like the Christmas season. When this happens, you need to be able to find effective strategies for making it through the work day. Here’s how.
In part 1 of this series of understanding the Buyers Journey, we’ll take a quick look at the three initial stages that most buyers step through before they become (or not become) your customer.
Just like Zombies (or Walkers, Biters, whatever your flavor is) who were once normal healthy people, your security website was once a shiny happy place where visitors got the info they needed and picked up the phone to call your business. But alas, it may have since fallen prey to the winds of time and is now winding aimlessly through the post-apocalyptic land of the walking dead – websites, that is.
Ignite Security Marketing is a dedicated team of industry professionals providing inbound marketing for security companies. Our clients range from SDM 100 corporations to family owned SMB’s, Central Stations and Guard Companies nationwide.
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Rancho Cucamonga, CA 91730