Think about it: When you’re an entrepreneur, there’s a lot on your shoulders. Not only are you responsible for the overall success of your business, but your daily to-do list is constantly pulling at your mind and begging for attention. Here’s a few work-life balance tips that will help you find a happy medium.
About Brian Plant
Brian has been in the marketing & advertising business since his first job managing digital ads for a local newspaper back in 2003. He has been managing inbound marketing campaigns for electronic security companies since 2008.
Entries by Brian Plant
Getting adequate sleep is essential, but happens all too rarely for many busy entrepreneurs – especially during busy times like the Christmas season. When this happens, you need to be able to find effective strategies for making it through the work day. Here’s how.
In part 1 of this series of understanding the Buyers Journey, we’ll take a quick look at the three initial stages that most buyers step through before they become (or not become) your customer.
Just like Zombies (or Walkers, Biters, whatever your flavor is) who were once normal healthy people, your security website was once a shiny happy place where visitors got the info they needed and picked up the phone to call your business. But alas, it may have since fallen prey to the winds of time and is now winding aimlessly through the post-apocalyptic land of the walking dead – websites, that is.
Twitter announced its new design earlier this month, highlighting a completely reworked desktop experience with a minimalistic design. Even cooler, the redesign brings a few mobile features to the web like Bookmarks and Explore. Here’s how it affects your electronic security company, so you can tweak your Twitter marketing strategy.
Keeping your website updated is important but time consuming. Unlike the old days, website development is not a “one and done” deal. Websites, like alarm panels, need software updates to continue running smoothly, and error free.
In this second article of a 3 part series, we explore what makes small business websites – even security websites – so vulnerable to attack, and what you can do about it.
By being proactive in each area, you can rest easy knowing your security website won’t be lost forever in the event of a server crash, a security breach or user error.
There’s no avoiding the reality that you must have an operable website to succeed in small business – so if you have one, why are you still failing to get customers online? Check the top three reasons a website may fail, and consider whether any of them apply to you:
According to reports, companies spend nearly $112 billion per year in domestic travel. Meanwhile, their employees incur almost $1,000 worth of expenses on travel items and services. With this much money on the line, it is only wise to educate your employees and provide them with the tools needed to make savvy decisions.
Ignite Security Marketing is a dedicated team of industry professionals providing inbound marketing for security companies. Our clients range from SDM 100 corporations to family owned SMB’s, Central Stations and Guard Companies nationwide.
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