Thinking that you must be the cheapest to win the sale is usually a “rookie” mistake made by inexperienced security sales people. They have failed to build value in their product and their company so they must lower their price or no one would ever buy from them. They just do not understand sales. Here are a few tips on how to win the sale without lowering your price.
About Russ Ackerman
Russ is the President of Proven Sales Strategies and a best selling author of the book, "Security Systems Sales Leadership: Practical & Proven Techniques That Will Unlock Your Teams Potential". Russ has enjoyed many successful years of training sales managers and sales consultants for some of the largest alarm companies in the industry.
Entries by Russ Ackerman
Time is your most valuable possession. Let’s invest it wisely. For you sales champions and leaders here are seven tips that will make help keep you organized and make you money.
When a prospective buyer calls your office what is the first thing they are going to hear on that phone call? If you understand just the basic fundamentals of sales, you know that the first few seconds of that first interaction between your prospect and your company is very important.
Ignite Security Marketing is a dedicated team of industry professionals providing inbound marketing for security companies. Our clients range from SDM 100 corporations to family owned SMB’s, Central Stations and Guard Companies nationwide.
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