Entries by Russ Ackerman

Are You Cutting Your Price To Close The Sale?

Thinking that you must be the cheapest to win the sale is usually a “rookie” mistake made by inexperienced security sales people.  They have failed to build value in their product and their company so they must lower their price or no one would ever buy from them.  They just do not understand sales. Here are a few tips on how to win the sale without lowering your price.

Who Is Your Director Of First Impressions?

When a prospective buyer calls your office what is the first thing they are going to hear on that phone call?  If you understand just the basic fundamentals of sales, you know that the first few seconds of that first interaction between your prospect and your company is very important.