Growth Strategies

For Dealers & Integrators

Bing v. Adwords: Which is Better For the Security Industry?

As a security company, you want to consider all of your online marketing options.  One of the methods that poses the most questions is pay-per-click advertising and which gets better results, Bing Ads or Google AdWords. 
October 9, 2018/by Jeanie Erwin

Caring Not Scaring: How Alarm Companies Should Write Sales Copy

You have choices to make when you open a security company. An important one is how you want to present your services to potential customers.
October 7, 2018/by Jeanie Erwin

Is Your Security Website Like The Walking Dead?

Just like Zombies (or Walkers, Biters, whatever your flavor is) who were once normal healthy people, your security website was once a shiny happy place where visitors got the info they needed and picked up the phone to call your business. But alas, it may have since fallen prey to the winds of time and is now winding aimlessly through the post-apocalyptic land of the walking dead – websites, that is.
October 2, 2018/by Brian Plant

Why LinkedIN Matters For Integrators & Manufacturers

LinkedIn is an effective marketing tool, particularly when it comes to targeting the coveted $100,000+ market. Here's why security companies in the B2B space can really benefit from making mass affluent contacts on LinkedIn.
September 5, 2018/by Jeanie Erwin

The Impact of Customer Reviews for Security Companies

Every review matters. 60-80% of potential customers search for and read online reviews of security companies prior to making a purchase decision. Here's how to make it count.
July 1, 2018/by Jeanie Erwin

Who Is Your Director Of First Impressions?

When a prospective buyer calls your office what is the first thing they are going to hear on that phone call?  If you understand just the basic fundamentals of sales, you know that the first few seconds of that first interaction between your prospect and your company is very important.
May 28, 2018/by Russ Ackerman

What is Your Automated Phone System Really Telling Your Customers?

Is your so-called money-saving phone system costing you customers? If you set it up properly, it can be an asset, but a casual or unthinking design can cost much more than it saves.
May 21, 2018/by Jeanie Erwin

3 Things Alarm Companies Can Do to Improve Google Ranking Without Hiring An SEO Company

In this post, we’ll give you 3 things that you can do today that may help your website ranking and stop hiding from new business! Free of charge! You’re welcome 🙂
April 29, 2018/by Jeanie Erwin

7 Ways To Win Bigger Clients for Your Security Business

New commercial clients are the lifeblood of your business, and attracting as many large scale contracts as possible puts your security business in the best position possible.
April 21, 2018/by Jeanie Erwin

Don’t Wait for Customer Reviews: Seek them Out

When you seek out reviews from happy customers, they create a domino effect that encourages others to chime in as well. Here's how to do it.
February 5, 2018/by Jeanie Erwin

Grow Your Security Business by Thinking Like a Startup

If you want to expand your established security business but aren’t sure where to start, try thinking like a startup. Here's 3 reasons why successful startup companies seem to lend themselves to growth potential.
January 16, 2018/by Jeanie Erwin

A New, Powerful Advantage: Marketing & Sales Automation for Security Dealers and Systems Integrators

The purpose of site tracking with marketing automation is simple: Get the right message to the right contact at the right time. Here's how it works.
December 4, 2017/by Jeanie Erwin

Beat The Internet Trolls: How Security Companies Can Respond To Negative Reviews

You don’t need to use these “black hat review” practices because it’s normal and expected to see a review from a disgruntled customer from time to time. So, here’s how to handle it when it happens.
October 29, 2017/by Jeanie Erwin

CRM’s & The Alarm Industry: Sales Automation Doesn’t Have To Be Scary

As small business owner, you have to deal with a lot of challenges. Keeping track of your contacts and sales pipeline doesn’t have to be one of them.
October 14, 2017/by Jeanie Erwin

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