Growth Strategies

For Dealers & Integrators


How Security Companies Can Accelerate Sales With Automation

Sales automation services allow your reps to spend more time with prospects who are ready to buy by freeing up the time previously spent chasing cold leads. Leads that aren’t ready to buy aren’t ignored – instead, they’re carefully nurtured. Sales and marketing automation ensure that teams work together, and no leads or customers fall through the cracks.
November 12, 2018/by Jeanie Erwin

What’s The Most Valuable Possession For Leaders and Sales People?

Time is your most valuable possession.  Let’s invest it wisely. For you sales champions and leaders here are seven tips that will make help keep you organized and make you money.
November 8, 2018/by Russ Ackerman

An Introduction to The Buyer’s Journey for Security Companies, Part 1

In part 1 of this series of understanding the Buyers Journey, we'll take a quick look at the three initial stages that most buyers step through before they become (or not become) your customer.
November 1, 2018/by Brian Plant

Introducing Ignite360 Visitor ID: Caller ID for Your Security Website

Did you know that only 1 to 2% of all visitors to your website will ever complete a contact form or pick up the phone to call?  When you choose Ignite Security Marketing as your digital marketing resource, we will get you in contact with the other 98%. Interested leads, delivered daily to your sales team.
October 14, 2018/by Jeanie Erwin

Bing v. Adwords: Which is Better For the Security Industry?

As a security company, you want to consider all of your online marketing options.  One of the methods that poses the most questions is pay-per-click advertising and which gets better results, Bing Ads or Google AdWords. 
October 9, 2018/by Jeanie Erwin

Caring Not Scaring: How Alarm Companies Should Write Sales Copy

You have choices to make when you open a security company. An important one is how you want to present your services to potential customers.
October 7, 2018/by Jeanie Erwin

Is Your Security Website Like The Walking Dead?

Just like Zombies (or Walkers, Biters, whatever your flavor is) who were once normal healthy people, your security website was once a shiny happy place where visitors got the info they needed and picked up the phone to call your business. But alas, it may have since fallen prey to the winds of time and is now winding aimlessly through the post-apocalyptic land of the walking dead – websites, that is.
October 2, 2018/by Brian Plant

Why LinkedIN Matters For Integrators & Manufacturers

LinkedIn is an effective marketing tool, particularly when it comes to targeting the coveted $100,000+ market. Here's why security companies in the B2B space can really benefit from making mass affluent contacts on LinkedIn.
September 5, 2018/by Jeanie Erwin

The Impact of Customer Reviews for Security Companies

Every review matters. 60-80% of potential customers search for and read online reviews of security companies prior to making a purchase decision. Here's how to make it count.
July 1, 2018/by Jeanie Erwin

Who Is Your Director Of First Impressions?

When a prospective buyer calls your office what is the first thing they are going to hear on that phone call?  If you understand just the basic fundamentals of sales, you know that the first few seconds of that first interaction between your prospect and your company is very important.
May 28, 2018/by Russ Ackerman

What is Your Automated Phone System Really Telling Your Customers?

Is your so-called money-saving phone system costing you customers? If you set it up properly, it can be an asset, but a casual or unthinking design can cost much more than it saves.
May 21, 2018/by Jeanie Erwin

3 Things Alarm Companies Can Do to Improve Google Ranking Without Hiring An SEO Company

In this post, we’ll give you 3 things that you can do today that may help your website ranking and stop hiding from new business! Free of charge! You’re welcome 🙂
April 29, 2018/by Jeanie Erwin

7 Ways To Win Bigger Clients for Your Security Business

New commercial clients are the lifeblood of your business, and attracting as many large scale contracts as possible puts your security business in the best position possible.
April 21, 2018/by Jeanie Erwin

Don’t Wait for Customer Reviews: Seek them Out

When you seek out reviews from happy customers, they create a domino effect that encourages others to chime in as well. Here's how to do it.
February 5, 2018/by Jeanie Erwin