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3 Steps To A Successful Security Marketing Strategy

Marketing success doesn’t just happen. A lot of work has to go into the planning long before the work of execution. Talented marketers know that the real value of marketing--the make or break of any strategy-- comes from the work done behind the scenes during the planning stages.
June 30, 2017/by Jeanie Erwin

4 Components Of An SEO Campaign For Alarm Companies

Marketing success doesn’t just happen. A lot of work has to go into the planning long before the work of execution. Talented marketers know that the real value of marketing--the make or break of any strategy-- comes from the work done behind the scenes during the planning stages.
June 8, 2017/by Jeanie Erwin

The Difference Between SEO and PPC for the Security Industry

It’s the most asked, debated, and perplexing questions asked about search marketing for security companies- “Should I be using SEO or PPC to get traffic to my website?” It depends on a myriad of factors.
May 16, 2017/by Jeanie Erwin

3 Reasons Why Your Security Business Need a Blog

Through the company blog, security companies can get their ideas out there while receiving feedback from customers – just like a conversation. That’s engagement!
May 11, 2017/by Jeanie Erwin

What Star Wars Can Teach The Security Industry About Content Marketing

The ability of Star Wars to engage new fans, reignite long-time fans, and interest those outside of the sci-fi realm, came from an aggressive, consistent, and even recycled content marketing strategy. Here's what you can learn from this mega franchise.
May 4, 2017/by Jeanie Erwin

7 Success Strategies For Security Companies

Growth is not a strategy, it's the result of a great strategy. Your security business exists in a competitive atmosphere and you want to win. Here's how.
May 2, 2017/by Jeanie Erwin

How To Go Viral on Social Media: A Primer For Security Companies

Like the flu, viral messages spread without any effort. You just have to be unexpected, funny, witty, unusual, (UFWU) enough to capture the attention of people who have lots of friends and share UFWU things with each other.
April 28, 2017/by Jeanie Erwin

What Security Companies Can Learn From Donald Trump

Love him or hate him (there doesn't seem to be a happy medium), Donald Trump used his personal brand very effectively during his presidential campaign. Here's what security companies can learn from it.
April 19, 2017/by Jeanie Erwin

10 Ways Security Businesses Can Get More Love on Twitter

While building a Twitter following takes time, there are lots of ways for security businesses to get more followers on Twitter. Here's a quick top 10:
March 16, 2017/by Jeanie Erwin

Why Security Companies Struggle With Website Maintenance

Keeping your website updated is important but time consuming. Unlike the old days, website development is not a “one and done” deal. Websites, like alarm panels, need software updates to continue running smoothly, and error free.
March 5, 2017/by Brian Plant

Protecting Your Alarm Website From Hacks

In this second article of a 3 part series, we explore what makes small business websites – even security websites –  so vulnerable to attack, and what you can do about it.
March 3, 2017/by Brian Plant

A 3 Part Guide To Website Backups, Security & Maintenance

By being proactive in each area, you can rest easy knowing your security website won’t be lost forever in the event of a server crash, a security breach or user error.
February 28, 2017/by Brian Plant

3 Reasons Your Security Website Is Failing You

There’s no avoiding the reality that you must have an operable website to succeed in small business – so if you have one, why are you still failing to get customers online? Check the top three reasons a website may fail, and consider whether any of them apply to you:
January 12, 2017/by Brian Plant

5 Ways Security Companies Can Save Money On Business Travel

According to reports, companies spend nearly $112 billion per year in domestic travel. Meanwhile, their employees incur almost $1,000 worth of expenses on travel items and services. With this much money on the line, it is only wise to educate your employees and provide them with the tools needed to make savvy decisions.
November 21, 2016/by Brian Plant

Creating the Perfect Voicemail Greeting For Your Security Company

Taking time off? Before you leave for a few leisurely days of well deserved R&R, take a few minutes to review your voicemail greeting. It can make a big difference in giving the right first impression to your prospects and a professional image for your current subscribers.
September 1, 2016/by Jeanie Erwin

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