As an electronic security company, marketing is the lifeline of your business, so it makes great sense to pay attention to what really works. And Star Wars marketing certainly does that. Star Wars has been captivating audiences for over 40 years, recently engaging a whole new generation fans. Have you wondered how this was possible?
It wasn’t by accident.
The ability to engage new fans, reignite long-time fans, and interest those outside of the sci-fi realm, came from an aggressive and consistent content marketing strategy. Now you can use their genius moves, too.
Re-introduce Yourself and Your Products, Again and Again
When Star Wars first came out, it was a massive hit. It didn’t stay that way. There was a time when people forgot the movie and a generation came along that for the most part, didn’t even recognize the name. (I know, gasp!) How did things get turned around?
Pro Tip: It’s ok to recycle content. Lucas used what was popular before to introduce it to a new group of potential fans by recycling the movies with some upgrades.
Don’t worry if it is old news to you, if your audience appreciated a certain aspect of your business yesterday, it is likely they will still enjoy it tomorrow. The advantages are huge. For example, if you want to feature or highlight a particular product, you can merge and recycle all of the content creates over a period of time to create a focused campaign.
Use Compound Content
When you have a consistent brand and message, you can use different mediums and streams to cross-promote products for added boost. Star Wars does it with teasers and trailers that remind you of what the audience already loves to promote something new. You can do it using your website, blog, and social media.
Create With Intent
Star Wars has a very knowledgeable and engaged audience, so what content the franchise provides must be valuable, contextual, and relevant to meet their expectations. Security companies can do this by making sure their website is easily navigated and the product and services supported by customer-centric content.
You’d think with almost every talking about the movies the Star Wars franchise could relax a little. They didn’t. Once they created compelling content, they distributed it across the galaxy. Doing so broadened the scope of influence and fan demographic. Even if you feel that people already know about home and business security, keeping them informed provides a way to share their knowledge through various channels to appeal to your new and potential customer base.
May the 4th Be With You!
Ignite Security Marketing is an inbound marketing agency that specializes in marketing and sales force automation for the security industry. Since 2008, we have been the marketing agency of choice for SDM 100 corporations and security SMB’s around the nation. Contact us today to discuss your inbound marketing requirements.