What Star Wars Can Teach The Security Industry About Marketing

As an electronic security company, marketing is the lifeline of your business, so it makes great sense to pay attention to what really works. And Star Wars marketing certainly does that. Star Wars has been captivating audiences for over 40 years, recently engaging a whole new generation fans. Have you wondered how this was possible?

It wasn’t by accident.

The ability to engage new fans, reignite long-time fans, and interest those outside of the sci-fi realm, came from an aggressive and consistent content marketing strategy. Now you can use their genius moves, too.

Re-introduce Yourself and Your Products, Again and Again

When Star Wars first came out, it was a massive hit. It didn’t stay that way. There was a time when people forgot the movie and a generation came along that for the most part, didn’t even recognize the name. (I know, gasp!) How did things get turned around?

Pro Tip: It’s ok to recycle content. Lucas used what was popular before to introduce it to a new group of potential fans by recycling the movies with some upgrades.

Don’t worry if it is old news to you, if your audience appreciated a certain aspect of your business yesterday, it is likely they will still enjoy it tomorrow. The advantages are huge. For example, if you want to feature or highlight a particular product, you can merge and recycle all of the content creates over a period of time to create a focused campaign.

Use Compound Content

When you have a consistent brand and message, you can use different mediums and streams to cross-promote products for added boost. Star Wars does it with teasers and trailers that remind you of what the audience already loves to promote something new. You can do it using your website, blog, and social media.

Create With Intent

Star Wars has a very knowledgeable and engaged audience, so what content the franchise provides must be valuable, contextual, and relevant to meet their expectations. Security companies can do this by making sure their website is easily navigated and the product and services supported by customer-centric content.

Distribute Widely

You’d think with almost every talking about the movies the Star Wars franchise could relax a little. They didn’t. Once they created compelling content, they distributed it across the galaxy. Doing so broadened the scope of influence and fan demographic. Even if you feel that people already know about home and business security, keeping them informed provides a way to share their knowledge through various channels to appeal to your new and potential customer base.

May the 4th Be With You!

Ignite Security Marketing is an inbound marketing agency that specializes in marketing and sales force automation for the security industry. Since 2008, we have been the marketing agency of choice for SDM 100 corporations and security SMB’s around the nation. Contact us today to discuss your inbound marketing requirements.

 

3 Steps To A Successful Security Marketing Strategy

Dreaming about success is great motivation, but being successful takes time, planning, and effort. Successful security industry marketing campaigns are a lot like that. The best ones take a lot of hand to plow kind of effort over a period of time to see the exciting point of growth and cultivation. Even before that though, it takes careful, systematic planning and a deep knowledge of the lay of the land.

Jumping into a Marketing Campaign

Starting a marketing campaign is exciting. It is easy to get caught up in fabulous new ideas, seeing your brand highlighted in new ways, and seeing that positive ROI that grows your business.

But marketing success doesn’t just happen. A lot of work has to go into the planning long before the work of execution. Talented marketers know that the real value of marketing–the make or break of any strategy– comes from the work done behind the scenes during the planning stages.

Before SEO, There’s This

Before planning, execution, maintenance, and monitoring of a profitable SEO campaign, you need to know all of the interconnected components of the business and understand the competition before you can successfully achieve your SEO marketing goals. This is because effective SEO isn’t just content and optimization; it’s content and optimization that forms one, cohesive entity in the context of an ever-changing climate. To make it happen well, you have to create a sure foundation and address these three small but critical elements at the very minimum if you expect any kind of success.

Pro Tip: Knowing your target audience isn’t just about identifying what demographics are opting in to your services. It is understanding them, their needs, and the factors that motivate interest.

 

What is Your Marketing Goal?

That sounds like a no-brainer. It’s not. Many people think their goal is, naturally, make more money. But that is not a goal, but an outcome of a goal. It is like waking up and saying, “today I want to be rich.” It is a hope, but not an actionable goal. A better way to identify a goal is to look at your desired outcome and ask what methods and actions will ultimately most effectively lead to that outcome. For example, will building brand recognition, increasing website traffic, or earning more conversions fit your growth plan, and in what order of importance? The more specifically you know, the better.

Do You Know Your Target Audience?

Knowing your target audience isn’t just about identifying what demographics are opting into your services. It is understanding them, their needs, and the factors that motivate interest. It is not enough to make a reasonable guess. You need to dig deep into market research and study objective data. Find out what really makes them tick, and I guarantee you the real reasons will revolutionize your marketing.

Know What Message Do You Want to Send

Marketing means getting your name out to the public, right? Well, partly so. It means getting who you are as a company out there. Before you begin a marketing campaign, know what message about yourself you want to send. Know what kind of thoughts and emotions you want your name to evoke. What kind of takeaways do you want them to gain from time spent with you through your marketing?

About Us

Ignite Security Marketing is an inbound marketing agency that specializes in marketing and salesforce automation for the security industry. Since 2008, we have been the marketing partner of choice for SDM 100 corporations and SMB’s around the nation. Contact us today to discuss your inbound marketing requirements.

 

4 Components Of An SEO Campaign For Alarm Companies

Dreaming about success is great motivation, but being successful takes time, planning, and effort. Successful security industry marketing campaigns are a lot like that. The best ones take a lot of hand to plow kind of effort over a period of time to see the exciting point of growth and cultivation. Even before that though, it takes careful, systematic planning and a deep knowledge of the lay of the land.

Pro Tip: Many people think their goal is, naturally, make more money. But that is not a goal, but an outcome of a goal. It is like waking up and saying, “today I want to be rich.”

 

Jumping into a Security Marketing Campaign

Starting a marketing campaign is exciting. It is easy to get caught up in fabulous new ideas, seeing your brand highlighted in new ways, and seeing that positive ROI that grows your business.

But marketing success doesn’t just happen. A lot of work has to go into the planning long before the work of execution. Talented marketers know that the real value of marketing–the make or break of any strategy– comes from the work done behind the scenes during the planning stages.

Before SEO, There’s This

Before planning, execution, maintenance, and monitoring of a profitable SEO campaign, you need to know all of the interconnected components of the business and understand the competition before you can successfully achieve your SEO marketing goals. This is because effective SEO isn’t just content and optimization; it’s content and optimization that forms one, cohesive entity in the context of an ever-changing climate. To make it happen well, you have to create a sure foundation and address these three small but critical elements at the very minimum if you expect any kind of success.

What is Your Marketing Goal?

That sounds like a no-brainer. It’s not. Many people think their goal is, naturally, make more money. But that is not a goal, but an outcome of a goal. It is like waking up and saying, “today I want to be rich.” It is a hope, but not an actionable goal. A better way to identify a goal is to look at your desired outcome and ask what methods and actions will ultimately most effectively lead to that outcome. For example, will building brand recognition, increasing website traffic, or earning more conversions fit your growth plan, and in what order of importance? The more specifically you know, the better.

Do You Know Your Target Audience?

Knowing your target audience isn’t just about identifying what demographics are opting into your services. It is understanding them, their needs, and the factors that motivate interest. It is not enough to make a reasonable guess. You need to dig deep into market research and study objective data. Find out what really makes them tick, and I guarantee you the real reasons will revolutionize your marketing.

Know What Message Do You Want to Send

Marketing means getting your name out to the public, right? Well, partly so. It means getting who you are as a company out there. Before you begin a marketing campaign, know what message about yourself you want to send. Know what kind of thoughts and emotions you want your name to evoke. What kind of takeaways do you want them to gain from time spent with you through your marketing?

About Us

Ignite Security Marketing is an inbound marketing agency that specializes in marketing and salesforce automation for the security industry. Since 2008, we have been the marketing partner of choice for SDM 100 corporations and SMB’s around the nation. Contact us today to discuss your inbound marketing requirements.