Getting Your Life Back in 2019: 6 Tips for Entrepreneurs

It’s easy to let your business life seep into your personal life. Think about it: When you’re an entrepreneur, there’s a lot on your shoulders. Not only are you responsible for the overall success of your business, but your daily to-do list is constantly pulling at your mind and begging for attention.

  1. You’re tempted to check your work email during a dinner with friends.
  2. You’re up late at night finishing ‘just one last thing.’
  3. You’re working on the weekend to get a head start on the week ahead.

But when these situations become regular occurrences, the work becomes less enjoyable and your relationships suffer. You get tired, burnt out, and generally uninspired. So how do you find balance between your two worlds? Here’s a few work-life balance tips that will help you find a happy medium.

Turn Off Push Notifications on Your Smartphone

It seems counter intuitive and risky, but if you’re in the habit of letting your emails and social media notifications come through as they are received via push notifications on your phone, it’s time to turn them off.

Instead, check in 3 times a day. First thing in the morning, lunchtime and before you head out for the evening are usually good times, but find a balance that works for you and stick with it. By checking your emails and social media at scheduled times, you have less distractions and can focus on what you’re doing without a constant ‘Ding!’ going off beside you.

Outsource Mundane, Time Sucking Tasks

You don’t have to do it all! Hire a freelancer, a part time secretary or a virtual assistant to help execute the day-to-day tasks that keep you in the details instead of thinking big picture. This will free up your time to focus on what the future holds for your business instead of only what’s happening right now.

‘Once you have learned to delegate and free yourself from micromanaging, you need to take the opportunity to focus on the future. Finding time for aspirational thought is vital.’

Richard Branson

Get Out From Behind Your Desk and Get Moving!

One of the wonderful things about being an entrepreneur is that you can set your own schedule. Setting aside time to exercise will help you de-stress and stay healthy throughout the year. You might even find that some of your best ideas come while at the gym, walking, running, or riding a stationery bike. Who knew?

It’s proven: One study showed that people who exercised during the workday were 23% more productive than those who didn’t.

Take a Vacation

No, this doesn’t mean a workcation. This means a fully unplugged time to decompress, clear your mind, and enjoy life. You’re not confined to a few days of PTO each year; you decide when you want to take time off. And you work hard as a business owner–it’s well-deserved!

Schedule it: If you have trouble making vacation plans, put it in your schedule at regular intervals throughout the year. It’s okay to have established blocks of time for adventures.

Establish Set Working Hours

Boundaries are a beautiful thing. When you have set working hours during the week, you have a defined time frame for work, just as you would if you were working as an employee. Plus, when you started your business, did you long for the days you’d spend working until midnight? Probably not. No more answering emails and phone calls on the weekend. It can wait.

Find a Mentor

Having someone to call on with outside perspective will help you identify those times when you need to take a break. While you might not be able to spot it, your mentor can be the one to say, ‘Hey, you look tired. Are you over-working yourself?’

Your mentor doesn’t run the risk of getting fired by you (and isn’t your spouse), so they have the right amount of knowledge about you in both work and personal environments to make that call.

Work-life Balance Tips: The Bottom Line

For entrepreneurs, the important thing to remember is the word balance. It will look different for different people, but it feels the same across the board: You’re happy, your friends and family are happy, and your business is doing well.

About Ignite Security Marketing

Ignite Security Marketing is an inbound marketing agency that specializes in lead generation, content design, marketing automation and sales empowerment for the security industry. Since 2008, we have been the marketing agency of choice for SDM 100 corporations, security dealers, systems integrators, central stations and guard companies around the nation. Contact us today to discover new marketing opportunities to generate business and grow customer relationships.

Fa-la-la-la la: 5 Ways To Power Through The Day On Little To No Sleep

Getting adequate sleep is essential, but happens all too rarely for many busy entrepreneurs – especially during busy times like the Christmas season. The side effects associated with poor sleep habits are many, and include irritability, anxiety, and low productivity, all of which can make being a business owner all the more challenging. However, the fact of the matter is that with all of the things you need to do, getting sleep often falls on the back burner. When this happens, you need to be able to find effective strategies for making it through the work day. The following are five such tips:

#1 Start the Day with a Cold Shower

Before heading to the office, get into the shower for a quick, cool rinse. Even a mere 30 seconds spent in a cold shower will increase your body’s release of adrenaline and get you revved up for the day.

#2 Don’t Overdo the Coffee

When tired, your first response may be to stumble toward the coffee maker and continually pump yourself full of caffeine from the second you walk in the door until you leave the office. This can be quite counterproductive, as large amounts of caffeine can make you even more anxious and unable to focus. Try to keep your caffeine consumption between 50mg and 100mg, as this is the amount recommended to keep you alert. Any more, and you could end up making your day even harder to get through.

#3 Enjoy a Caffeine Nap

While we’re talking about coffee and caffeine, it’s the perfect time to discuss the wonder of the coffee nap. This may sound odd, but studies show that consuming a caffeinated beverage, such as a shot of espresso, and then taking a brief nap can be quite an effective way to increase brain function. Why exactly is this the case? Caffeine takes approximately 45 minutes to start working, so drinking a coffee and then taking a nap will allow you to rest until the caffeine kicks in. This can help you to push through the rest of the day while on your caffeine high.

#4 Let the Light In

When you’re at the office, keep the lights bright and the curtains open to let the sunlight in. Being exposed to sunlight will not only make your workspace more cheery, but will also keep your body from releasing more melatonin, the hormone that is associated with sleepiness. When you’re able, go for a walk outside in the sunlight as well.

#5 Increase Your Protein Consumption

For starters, you’ll want to avoid larger meals when you’re running on very little sleep. Eating large amounts of food requires that your organs put forth more effort to digest the food, leading you to feel even more tired. Keep your meals smaller, and make sure to pack in as much healthy protein as possible. While carbs may seem tempting, these foods only give you a short burst of energy, while proteins will keep you satisfied and give you a more sustained energy boost. Skip the muffin, and instead go for some yogurt, eggs, and meats.

For more small business tips for security entrepreneurs, please subscribe to our blog, or email newsletter. Merry Christmas and Happy Holidays from your friends at Ignite Security Marketing.

5 Tips To Rock Christmas Like A Boss

The holidays are supposed to be all about rockin’ around the Christmas tree and walking in a winter wonderland. So why doesn’t it feel very fun at your office right about now?

Since you’re the head honcho and employee management starts at the top, it’ll fall on you to make the holidays go smoothly at your office.

You don’t have to be St. Nick — but hopefully, with a few key tips, you won’t have to be the Grinch, either.

Tip #1: Tackle Holiday Stress Head On

The number one cause of Christmas stress? Well, it hasn’t been scientifically verified, but we’re willing to bet it has something to do with putting off all of those responsibilities until the last minute.

Christmas shouldn’t feel like you’ve just been run over by a reindeer. They’re here for celebration and reflection. That’s why it’s important to get all of the stress out of the way as soon as possible.

Put an end to browsing for corporate gifts and finally click “buy now.” If you don’t know what to do for your employees, start emailing around for some ideas — right now. Whatever’s bugging you, now is the time to handle it.

If that means cramming a heck of a lot of party planning, gift giving, client relations, and new year planning all into the next coming week or so, so be it. Getting as much holiday stress out of the way will only save your sanity… and the sanity of the little elves around you.

Tip #2: Don’t Be the Office Scrooge

There may be no more infamous Christmastime employee-employer relationship than Bob Cratchit and Ebenezer Scrooge. Although Scrooge eventually learned his lesson about how to treat Bob, maybe it shouldn’t take you an overnight visit from three Christmas ghosts to learn the same?

If you’re a “Type A” personality (and if you’re in charge, chances are pretty good that you are) make a conscious effort to help out employees at this time of year.

Give them the gift of less stress from the higher-ups. As Tina Thygesen of Forbes writes, be flexible with working hours, especially since the holidays can always be a difficult balancing act of work and family life.

Unless your business is in some sort of end-of-year emergency crunch, there’s no reason you can’t take it easy on your employees and use the holidays to celebrate the accomplishments of the past year.

Tip #3: Set Clear Expectations

No matter what you expect from your employees during the holiday season, make sure they know and understand those expectations. When your plan for the season isn’t clear to everyone involved, you run the risk of either:

A. You being disappointed by a lack of productivity, or

B. Employees getting frustrated with the lack of flexibility.

In both situations, there’s a disconnect between you, the manager, and the employees you’re managing. Setting clear expectations and communicating them to your whole team will help everyone effectively plan their holiday and mitigate stress.

Tip #4: Gather Feedback — and Plenty of It

If this is your first holiday season managing employees, you still may have plenty to learn about office dynamics. So don’t be afraid to gather some feedback as you learn your way through your first end-of-the-year holiday blowout.

Even if you simply ask around for ideas on the Christmas party or how to handle scheduling, your employees are there for a reason. They’re there to help you out, and they want the holidays to go as smoothly as you do.

Tip #5: Don’t Pick Holiday Favorites

If you buy your employees Christmas presents, don’t play favorites. It might sound simple, but it bears repeating.

You should always buy everyone the same “office gift.” And if you don’t have the money to do that, don’t buy a gift at all. Every employee deserves to feel valued, after all. By picking out the winners and losers, you just give some employees the feeling that you’re playing favorites. The same goes for granting holiday time off — everyone should have the same flexibility and freedom to ditch the office during the holidays.

Manage for a Holly Jolly Holiday

The holidays shouldn’t be rocket science. But that doesn’t mean you should expect the very best when it’s some employees’ natural tendency to be a little sluggish around the holidays. Let it slide and stick to the principles that got you where you are.

With any luck, you’ll be able to navigate the holiday season with plenty of good cheer. Merry Christmas from your friends at Ignite Security Marketing!

What’s The Most Valuable Possession For Leaders and Sales People?


Time is your most valuable possession.  Let’s invest it wisely. For you sales champions and leaders here are seven tips that will make help keep you organized and make you money.

All sales people seem to understand how important time management is but many can’t find the disciplines to practice it regularly.  Some people will never understand the value of getting organized and managing their time.

For you sales champions and leaders here are seven tips that will make help keep you organized and make you money.


  1. Every morning write down your goals .  “You can’t begin your day until you start it in writing.”  Do not rely your memory to remember what you want to get done. Write it down.  Include those personal as well as business activities that must be done.
  2. Plan time every day for proactive activity.  You must block off time ever day for activity that is going to bring in more business.  Do not get caught up in the whirlwind of just being reactive and fixing stuff.  Create something every day.
  3. Set a target.  If you are prospecting for new business make sure you have a goal. Before you begin the activity determine what the result will be.  Here are a few examples of goals you should set before you ever begin:  1. How many leads will I generate?  2. How many people will I engage?  3. How much time will I put into this activity today?
  4. Remember there are two times of a day.  Pay time and non-pay time.
  5. Stay away from time suckers.  They will reduce your income.
  6. Be on time.
  7. Remember that motivation comes from action not the other way around.

You can always make more money but you can’t make more time.


Want more proven strategies for boosting sales?

For more tips on building your security business, check out my book, “Security Systems Sales Leadership: Practical & Proven Techniques That Will Unlock Your Teams Potential”. It’s available in paperback on Amazon. Click here to check it out.

About Ignite Security Marketing

Ignite Security Marketing is an inbound marketing agency that specializes in lead generation, content design, marketing automation and sales empowerment for the security industry. Since 2008, we have been the marketing agency of choice for SDM 100 corporations, security dealers, systems integrators, central stations and guard companies around the nation. Contact us today to discover new marketing opportunities to generate business and grow customer relationships.


An Introduction to The Buyer’s Journey for Security Companies, Part 1

Your potential customers for security services can be event driven for home security and guard companies, while the sales cycle for systems integrators can be very long. How to keep your company relevant and engaged during short and long sales processes can be quite a challenge.

To understand how to effectively market to your potential customers and clients requires recognizing and embracing the modern consumers method of arriving at a purchasing decision. This process is called “The Buyers Journey”.

In part 1 of this series of understanding the Buyers Journey, we’ll take a quick look at the three initial stages that most buyers step through before they become (or not become) your customer.

What is The Buyer’s Journey?

The buyer’s journey has changed, and unless your marketing strategy adapts to meet the potential customer where they are at this very moment in the journey using a strong and consistent inbound marketing strategy, they will remain only potential customers.

Understanding the buyer’s journey is a marketing imperative, and Ignite wants to give you the upper hand with this insider’s guide to the buyer’s journey.

Understanding The Stages Buyer’s Journey

Stage 1: Awareness

The point at which the buyer becomes aware that they have a problem that needs solving. The buyer engages content editorial and educational content such as blogs, eBooks, eGuides, and research reports to gain information.

Stage 2: Consideration

The buyer has a clearly defined idea of the problem, and is committed to researching the need and discovering all of the options in solving that problem. At this point, the buyer turns to comparison papers and expert guides to research and compare product offerings.

Stage 3: Decision

Once the buyer has defined their problem and a method to solve the problem, the buyer researches documentation, data, and endorsements to support their decision. During this phase the buyer engages vendor and product comparisons, case studies, and product literature to push them to the final decision.

Today consumers do most of their own research and that research is done online. This makes your content offerings critical in helping the buyer through the journey and ultimately to conversion. Consider these statistics about how consumers engage content to support the decision making process:

  • Consumers are 5x more dependent on content in the buying process than they were just five years ago. (Nielsen)
  • 70% to 90% of the buyer journey is complete before ever engaging a vendor. (Forrester)
  • Consumers engage 11.4 forms of content before making a final decision. (Forrester)

Your content is not just important in the buyer journey; it’s critical. For help in developing a custom marketing plan for the security buyers journey, contact Ignite  Security Marketing today: (877) 655-3779.

Introducing Ignite360: Caller ID for Your Security Website

Did you know that only 1 to 2% of all visitors to your website will ever complete a contact form or pick up the phone to call?  When you choose Ignite Security Marketing as your digital marketing team, we will get you in contact with the other 98%. Interested leads, delivered daily to your sales team.

How Do We Do It?

Ignite360, a new contact intelligence service from Ignite Security Marketing, turns anonymous website visitors and known contacts into qualified sales leads. When your sales team wants to know who is visiting your website, they are looking for much more than IP addresses and demographic data. They are looking for company names, email addresses, and phone numbers.

Ignite360 can provide you and your sales team with real-time data about who is visiting your website, and the research tools that they need to convert those warm leads into real sales.

How It Works

We provide your business with three options for receiving the visitor information that you need:

  • Instant Email Alerts that are sent directly to you or your team.
  • Our Dashboard (mobile friendly for those who work outside the office) which includes many detailed views of your visitors, traffic patterns, page view times, and more.
  • Reporting options that come in multiple formats and detail levels that include a PDF, and CSV download option for easy editing.
  • Who is on your website.
  • What products or services they are interested in.
  • Where they are from.
  • When they visited.
  • Email you while they are visiting your site.
  • and provide you with a way to send that information directly to your supported CRM.

Only 1 to 2% of all visitors to your website will ever complete a contact form or pick up the phone to call. We’ll help you get in touch with the other 98%

Applications for Systems Integrators

For Integrators and Dealers with a B2B focus, you get instant, real-time alerts about prospective companies that are visiting your website. In many cases, we can provide you with a list of key executives at the company, so that your sales team can follow up quickly and efficiently.

Applications for Security Dealers

Buying Signals: Who, What, Where, When.  In sales, we all know that timing is everything.  Getting to prospects when they are in the research phase will increase your chances of closing the deal.  

For the security dealer with a residential focus, our system can identify known contacts who are visiting your website, what pages they visited, and send instant alerts to your sales team to let them know that one of their leads is engaging with your website contact.

Getting Started Is Easy

Ignite Security Marketing will empower your B2B and B2C sales team to identify and close more sales with prospects and current customers who are actually interested in your security services. No more chasing cold leads or wondering how effective your email campaigns really are.

For electronic security companies who want to empower their sales teams and grow RMR like never before, schedule a demo of Ignite360 today and a free 30-minute strategy session on how inbound marketing and sales automation can boost sales and improve operations.

About Us

Ignite Security Marketing is an inbound marketing agency that specializes in marketing and sales force automation for the security industry. Since 2008, we have been the marketing agency of choice for SDM 100 corporations and small to medium security companies around the nation. Contact us today to discuss your inbound marketing requirements.



Bing v. Adwords: Which is Better For the Security Industry?

As a security company, you want to consider all of your online marketing options.  One of the methods that pose the most questions is pay-per-click advertising and which gets better results, Bing Ads or Google AdWords. There are a lot of different variables to consider when launching a paid search campaign, and in this post, we’re talking about our general preference as it relates to the industry. Every campaign and business is different and should be considered individually.

What Is PPC?

Pay-per-click (PPC) is a form of online advertising where advertisers pay based on the number of clicks on their ad. Bing Ads and Google AdWords are two of the major platforms. In both of these platforms, a user runs a search and the platform determines which security company ad to show based on your keyword Quality Score.

While you might be more familiar with Google, Bing is an underdog that is gaining speed in all the right places. Year-end reports in 2016 according to Search Engine Journal show that Bing grew to 19.7% of the search market while Google paid search is actually down 11% from last year.

Now that you know how these two platforms are alike, you need to know how they differ and how those metrics best serve the security industry.

AdWords vs Bing Ads Demographics

When comparing the two platforms, perhaps the best argument for Bing is the demographics.

Pro Tip: Nearly 40% of Bing users are between 35-54, 44% were married, and average income skews higher. When paired with a more mature audience, Bing is hard to beat.

In our 10 years of industry experience, this perfectly fits the buyer profile of most home and business security services. While Google users tend to be younger, from a marketing aspect the smaller Bing audience might be a better match and contain more of your target security industry consumers.

Cost-Per-Click and Average Position

Where your ads show and at what cost is another huge consideration for those in the security industry, and outside of it.  On average, services with the security industry show 35% higher in Bing. That’s great you think, but at what cost? The cost-per-click (CPC) is lower in Bing than AdWords. A better position at a lower price makes Bing a great option.


Click-through-rate (CTR) is an important measure of determining whether your ads are effective. The higher the CTR, the greater response you are getting from your ads. Bing CTR are an average 34% higher in sample testing. Bing’s sophisticated ad scheduling may have a lot to do with the significantly higher CTR.

Conversion Rates and Cost-Per-Lead

The purpose of a search campaign is to drive results and bring leads. This is something that can fluctuate significantly based on outside variables such as seasonality, and other industry specific variables. While Bing has a slightly lower conversion rate, you also pay less for the ads. This results in paying less for the same lead.

So, Which is Better For The Security Industry?

Google AdWords are great for some industries, but not necessarily a great fit for industries involving any aspect of security. Google may get more search traffic, but (as of the date of this post) Bing boasts a higher position and CTR as well as lower CPCs. When paired with a more mature audience, Bing is hard to beat.

About Us

Ignite Security Marketing is an inbound marketing agency that specializes in marketing and salesforce automation for the security industry. Since 2008, we have been the marketing partner of choice for SDM 100 corporations and SMB’s around the nation. Contact us today to discuss your inbound marketing requirements.

Caring Not Scaring: How Alarm Companies Should Write Sales Copy

You have choices to make when you open a security company. An important one is how you want to present your services to potential customers. Some think it’s appropriate to use scare tactics to talk people into upping their security efforts. They may even rationalize it with the perspective of, “it’s for their own good.”

In reality, if you use fear to get people to buy your services, you are doing your company and your customers a disservice. While they may pay you money, they will always be uncomfortable with your company.

In addition, they will see their security system as a defensive measure against the world, rather than what it really is; a caring step that provides a modern way of protecting their families from potential trouble.

Tip #1: Tell A Good Story

So when you write copy for advertisements, brochures, articles and blogs, focus on caring rather than scaring. Instead of telling a tale of a family’s home broken into and everything taken, talk about the burglar who was caught red-handed because the silent alarm brought the police while the thief was taking down the flat-screen television – and his statement that he was taking it away for repair didn’t hold water when the wife’s jewelry was found in his pocket.

Tip#2: Relate To Your Audience

You can also write about the extra secure feeling parents can have when their children are home alone after school – and that children are less uncomfortable when alone in the home if they know a security system is on and help is only a panic button away. For people who travel a lot, they know their homes are safe by a quick check on the Internet or a smart phone. When you sell people on caring enough for their families or homes to add an additional layer of safety, you become a source of support rather than someone carrying tales of modern-day bogey men.

Tip #3: Positive Selling

When thinking in terms of copy writing, also include your sales pitches in that category. Use training to ensure that your sales team doesn’t scare people into becoming your customers. You may get some business that way, but it may cost you in referrals later. If the message is upsetting, the messengers will not be looked on positively. Whether consciously or unconsciously a bearer of bad news is never popular and referrals are based on liking your people as much as they like your service.

As a matter of fact, you could even state truthfully that you hope they never need your services – and that you would be glad if those signs showing that they are protected against unlawful entry are enough to discourage any burglars that were considering their home as a target. You can say that if five or ten years from now your customers wonder why they bought a system because of their total lack of trouble, then you and your company have done your job well. After all, your first goal is to prove as a deterrent, and then as a final line of defense against a break-in.

Our team has experienced brand journalists who write sales copy for security dealers every day. Contact us for help with your next sales flyer or website landing page.

Is Your Security Website Like The Walking Dead?

We’re kicking off the first week of October and if you’re a fan of The Walking Dead like me, you know what that means: Season 9 premiere on Sunday! I’ve been both horrified and addicted to this gruesome flick since catching the first episode on Netflix a few years ago.

At the end of every season I am disgusted, angry, and I swear that I will not tune in to the next one.

But – like Al Pacino in Godfather 3, every October it pulls…me…back… in!

Does anybody else out there think that there’s any hope for these poor souls? Doubt it. BUT…

How Does This Relate To Web Design for Your Security Company?

Just like Zombies (or Walkers, Biters, whatever your flavor is) who were once normal healthy people, your security website was once a shiny happy place where visitors got the info they needed and picked up the phone to call your business. But alas, it may have since fallen prey to the winds of time and is now winding aimlessly through the post-apocalyptic land of the walking dead – websites, that is. How to tell?

Here are 3 signs that your website has become a zombie:

Bad Communication

Try as it might, your website can’t seem to communicate the value of your business. It tries to talk about the value of home automation or structured cabling but the message is just scrambled and unfocused. All that spews out is garbled grunts, hisses and animated GIF’s, scaring people away at first glance.

It Has An Insatiable Appetite…

…For money. The kind you throw away, that is. Paying a “webmaster” for simple updates because it’s simply too complicated to manage yourself. “Custom” websites that are complex require an experienced, mostly overpriced programmer who will always be needed to add text, video, or new pages to your website – making it a hungry beast that will never be an asset to your business.

It Really Is Infected.

Gone are the days of hackers only targeting the ADT’s of the world. Now, every website big and small is a potential carrier of viruses and other malware which can spread to your customers’ devices and even infect other connected networks. Horrifying code, outdated software and little to no security protocols can turn your innocent website into a monster which will send your potential customers screaming to your competitors.

Is It Time For The Kill Shot? Draw The Colt Python.


At Ignite RMR, we build websites that are timeless and will grow with your business. They are well designed, ridiculously easy to update, and leverage the best security on the planet to protect from a zombie attack.

If talking with high priced agencies has had you running for the nearest abandoned prison for shelter, contact us. We’re an experienced partner to dozens of industry brands you know and respect. Our pricing is publicly listed, transparent and flexible.

And…We carry a mean Colt Python to (figuratively) dispatch those nasty outdated security websites with ease.

About Us

Since 2008, Ignite Security Marketing has been the preferred marketing partner for SDM 100 security companies, local alarm companies and central stations throughout the country. Contact us today for a free consultation.

Who Is Your Director Of First Impressions?

You only get one shot at making a first impression.

I am totally bewildered why companies that are supposed to be “sales” organizations do not understand the value of the very first interaction they are likely to have with their prospects.  When a prospective buyer calls your office what is the first thing they are going to hear on that phone call?  If you understand just the basic fundamentals of sales, you know that the first few seconds of that first interaction between your prospect and your company is very important.

I recently called an alarm company to speak with the sales manager…

The recorded message was so negative that I if I had been a prospective customer I would have probably hung up then and there.
This is what the message said;

“Thanks for calling XYZ Security Company.  If you are experiencing a false alarm please touch #1. If you need service on your existing alarm system please touch #2. if you have a billing question please touch #3, If you would like to speak with someone in sales please touch #4.  Please stay on the line if you need an operator to assist you.”

My First Impression? Not Good.

As I listened to the message I was thinking; “Good grief, their customers must have a lot of problems with either false alarms, problems with their alarm systems not working correctly, or billing issues.”

I wish I could report to you that this is an unusual event but I see more and more companies replacing their smiling receptionist with a voice mail system. These companies are spending a ton of money in advertising on the internet, yard signs and trucks and when a prospect finally does call in, all they hear about are negative issues.  Is that really the first impression you are hoping to make with your prospective customer?  I think not.

Your receptionist is your Director of First Impressions.  I highly suggest that you have someone greet your new prospect on the telephone with a cheerful smile and a short sweet positive message.

Want more proven strategies for boosting sales?

For more tips on building your security business, check out my book,Security Systems Sales Leadership: Practical & Proven Techniques That Will Unlock Your Teams Potential”. It’s available in paperback on Amazon. Click here to check it out.