Are You Cutting Your Price To Close The Sale?

Why Are Some Alarm Companies Products So Cheap?

Allow me to make a bold statement here.  “Some sales people and companies must reduce their price to close the sale because they do not know how to sell.”
Thinking that you must be the cheapest to win the sale is usually a “rookie” mistake made by inexperienced sales people and companies.  They have failed to build value in their product and their company so they must lower their price or no one would ever buy from them.  They just do not understand sales.

Here are a few tips on how to win the sale without lowering your price.

  • Have a pre-planned presentation and stick to it.
  • Ask lots of questions to determine what your prospect is looking for and why they are looking for it.
  • Build so much value in your company and product that your prospect can’t wait to get it.
  • Never quote price until you are pretty sure your prospect is going to say “yes”.
  • Know your competition and what their weaknesses are.
  • Never mention the name of your competition.
  • Very passively remind your prospect that you are better than the competition, then prove it.
  • Just before asking for the order pull out your “big guns” and explain to the prospect what separates you from the competition.
“People love to buy but hate to be sold”

For more tips on building your security business, check out my book, “Security Systems Sales Leadership: Practical & Proven Techniques That Will Unlock Your Teams Potential”. It’s available in paperback on Amazon. Click here to check it out.

About Ignite Security Marketing

Ignite Security Marketing is an inbound marketing agency that specializes in lead generation, content design, marketing automation and sales empowerment for the security industry. Since 2008, we have been the marketing agency of choice for SDM 100 corporations, security dealers, systems integrators, central stations and guard companies around the nation. Contact us today to discover new marketing opportunities to generate business and grow customer relationships.

Positive Reviews=Higher RMR for Alarm Companies

There is another new study that points to a direct correlation between customer reviews and revenues for the businesses who receive them. Conducted by a leading social analytics firm and the Paley Center for Media, this study measured exactly how much more people were willing to pay for products based on the reviews they had read.

Nearly 6,000 people were studied, and many variables were introduced, including whether the reviews came from online strangers or social media friends (who the user would be likely to know in real life). According to the study’s findings, highly positive online reviews can generate an increase in purchase intent by up to 10 percent. On the flip side, negative reviews can reduce purchase intent by 11 percent.

When Customers Will Pay More

The research concluded that people are often willing to pay more for a product based on a positive online review (in a review forum like Angie’s List, Yelp, or the Amazon reviews section below product listings). They may also be willing to pay more if they see the product recommended via a share on social media (such as a Facebook share, a positive tweet or a Reddit post). When it comes to an iPad, for example, the consumer would pay $22.26 more based on a positive review by a stranger, and even more ($27.42) if the recommendation came from a friend or family member.

Pro Tip: The more positive reviews people see, the more they will be willing to buy from you – and, perhaps even spend a little more than they had budgeted (i.e. home automation).

 

Still, for products like electronics, reviews conducted by professionals carry even more weight. If a professional in the industry gave a positive review or share to a product, consumers were willing to pay up to $31.13 more. That’s evidence that reviews have real, meaningful influence. Likewise, bad reviews drove down the price that consumers were willing to pay for the same iPad – up to $32.30 less, in fact.

How this Applies to Home Security Companies

How is this relevant to reviews for electronic security companies? Your security system products and your customer service can all be reviewed by average consumers on review forums, and they can also be subject to feedback on the social media platforms listed here. The more positive reviews people see, the more they will be willing to buy from you – and, perhaps even spend a little more than they had budgeted. Likewise, negative reviews will have the opposite effect. That’s why it’s so crucial to get as many positive reviews of your business as you can, on every possible online platform.

Get More Positive Reviews Now

If you get more online reviews from your most satisfied customers, everyone from strangers online to their friends and family can see those reviews and make informed purchasing decisions when it comes to your electronic security business. To learn how to get those reviews, contact us today to discuss Reputation Marketing. We will be glad to help!

About Us

Ignite Security Marketing is an inbound marketing agency that specializes in marketing and salesforce automation for the security industry. Since 2008, we have been the marketing partner of choice for SDM 100 corporations and SMB’s around the nation.

 

5 Ways to Successfully Get Back to Work After Vacation

It’s always hard to return to work after a long vacation. After all, you planned your vacation so long ago. You waited for what seemed like ages until the time finally came to get on the plane or boat and set off to paradise. 

Now it’s over as quickly as it started and the new work week looms ahead. You are on a post-vacation slump. How will you ever get back into the daily grind? Here are some tips to help ease your anxiety about going back to work after vacation.

Get and Keep Your Email in Check

Most of us running businesses are greeted with an overflowing amount of email every day when we get to work. Ok, let’s be realistic. Most of us even check it frequently on our time off so that we aren’t overwhelmed during the work week. For vacation, make sure to set up your out-of-the-office message well ahead of time so that you don’t forget it during the craziness of the last day before vacation. Most email services allow you to pre-schedule these messages. This message can go hand in hand with a plan to briefly scan your email while you’re on vacation. Keep it simple, yet helpful.

Make sure that your out-of-the-office message mentions that you’re away on vacation. However, emergencies happen so if a customer, employee, friend, or family member needs you to respond quickly, instruct them to put something like “EMERGENCY” in the email subject. This message clarification allows you just to scan your emails for anything labeled emergency.

It’s also a good idea to establish in the email another point of contact who can take care of things while you’re are gone. Usually, there is someone you delegate tasks to while you are gone such as the next person in the chain of command. 

When you return home, check your email the night before your first day back to work. Look at the most critical emails first and even draft your responses to them, just don’t send the replies until you arrive at work the next day. Not responding to emails in the evening illustrates your hours of operation and enforces them. This clear delineation of hours is vital for people that work from home. 

Fair warning, you can get lost responding to emails that you missed while on vacation. Decide whether responding to each email is a good use of what little time you have to catch up. Think strategically and only answer time-sensitive emails. Some brave people even check for anything interesting or urgent and then delete everything! Just make sure not delete anything important.

Savor Your Vacation and Bring a Reminder of it Home

All of us feel like we are in the doldrums when we return home from vacation. Bring a souvenir from vacation to work with you. It reminds you that life isn’t just about working, it’s about fun and relaxation too. UC Riverside psychology professor Sonja Lyubomirsky explains in her book, “The Myths of Happiness,” that sometimes just reminiscing about your vacation brings you enormous pleasure.

People naturally want to remember their trips. After a vacation, it’s nice when you get home from that first crazy day of work to settle down after dinner and look through your vacation photos. You may also want to light a candle that reminds you of the place you went. I keep a candle on my desk at home and work with a scent that brings me right back to those happy vacation memories. 

Also, consider what that break from work allowed you to do. The night before you go back to work, learn how to make your favorite vacation drink. Serve it with supper to relive those happy moments on your trip. Change the background on your computer to a picture from vacation or a scene that reminds you of it. Extend that state of happiness you reached on vacation to your life at home.

Plan for Your Return from Vacation

Most of the time people plan out their vacation, but they neglect planning for their return to work. Completing a plan of action takes tremendous stress off of you and saves you time. A plan allows you to focus on achievable goals. It keeps you from wasting time on tasks that don’t further your goals. 

Personally, I have an old-fashioned paper planner that I write everything in. I back this up with reminders that I set in my phone. Planning helps me stay organized and prevents me from missing meetings, appointments, or events. It significantly reduces the stress of coming back from a week or two away.

Give Yourself an Extra Day to Return to Work

It’s common for people to schedule the return from vacation on the day before they go back to work. This late return sets you up for stress and failure. 

Consider coming back a day early so that you have a break between the stress of returning home and getting back to business. Giving yourself an extra day helps you get back into your routine. It allows you to unpack and de-stress from the travel. You can also catch up on chores such as laundry, meal planning, getting the kids settled into a routine, and anything else associated with returning from a vacation.

Taking care of routine tasks gets you organized and prepared for the work week ahead. Make a to-do list in your planner for the day you return to work. Then, simply relax and have some down time to prepare you for the next day.

Ease yourself back into work the day that you return. Take care of any urgent tasks first and the projects that you were working on before you left for vacation. Complete small tasks to boost your confidence and motivate you to tackle the hard jobs after lunch.

One small trick I do is to make a list of the things that I need to accomplish for that day and then cross them off as I go. There is something about crossing things off of my list that makes me feel accomplished.

Plan an Early Start for Your Workday

Prepare to ease into work the next day. Go to bed early the night before work to get a full nights rest. Whether you like it or not, getting up really early the next morning is a great way to prepare you to tackle the day. Some people get up as early as 0400; I’m not one of them. However, even getting up an hour early gives you enough time to go through your morning routine slowly.

Set your coffee to brew nice and early. When you get up knowing that your day is already planned and your coffee is ready, you can actually look forward to your day. If you’re feeling really adventurous, go into work early to tackle the mess on your desk. Just make sure there are copious amounts of coffee somewhere close. 

If you’re still stressed out and can’t sleep the night before that first day back to work, never fear. This article has tips on powering through your day with no sleep

These are just a few tips that make getting back to life after vacation less stressful. With a plan of action, you can focus on the necessary tasks that help you accomplish your goals. You’ll have more rest and time to get back into your routine.

Don’t forget to bring that little piece of vacation with you to work. It will relax you and remind you of those fond vacation memories. Your work colleagues will be envious and want to know how you balance your work and home life so well.

About Ignite Security Marketing

Ignite Security Marketing is an inbound marketing agency that specializes in lead generation, content design, marketing automation and sales empowerment for the security industry. Since 2008, we have been the marketing agency of choice for SDM 100 corporations, security dealers, systems integrators, central stations and guard companies around the nation. Contact us today to discover new marketing opportunities to generate business and grow customer relationships.

 

How Customer Reviews Boost SEO For Alarm Companies

You already knew that customer reviews can have a big impact on your revenues, but did you know that they can also affect your visibility on the web? Google can determine via its algorithm if your business’s reviews on Yelp, Angie’s List and Google are relevant enough to reward you with better search rankings.

It’s a logical conclusion that the more positive reviews you have, the more those reviews are going to help your business rank better against your local competitors. However, it isn’t only positive reviews that Google likes. Experts believe there are actually three primary factors the Google algorithm is looking for when it scans customer reviews on the aforementioned review portals.

Regularity of Reviews

How often are reviews are posted for this business? As long as they are posted with some regularity in the portals listed above, that’s good for the business’s local SEO. If, however, there are months and months between each review – well, then the reviews aren’t likely to help the business’s search rankings out.

Google can determine via its algorithm if your business’s reviews on Yelp, Angie’s List and Google My Business are relevant enough to reward you with better search rankings.

Recency of Reviews

How recently were the last reviews for this business posted? If it has been years, then Google isn’t likely to consider those reviews relevant enough to boost the business’s search rankings. But they were in the last several weeks, or even in the last a month or two, that may be enough to earn Google’s good graces.

Sentiment of Reviews: 5 Stars vs. 2-3 Stars

What was the user’s intention: a good review, a bad review or a mixed review? Google has ways to distinguish the sentiments of reviewers, and it will honor businesses that have good reviews with better local search rankings if they are regular and recent enough. Star ratings are one of those ways, so one of your goals should be to get as many 4 and 5-star ratings as you can.

The algorithm is hoping to check off all three customer review boxes – regularity, recency and positive sentiment – before it rewards a business’s website with better local search rankings. If you can get a consistent wave of positive reviews now, there’s a good chance of your rankings improving over time. It’s just another reason to consider our Reputation Marketing service, which collects, manages and publishes your customer reviews online. 

Got Reviews? We Can Help

Ignite Security Marketing is an inbound digital marketing agency that specializes in marketing for the security industry. Since 2009, we have been the marketing company of choice for SDM 100 corporations and alarm companies. Contact us today for a demo of our reputation marketing services for alarm companies.

3 Reasons Why Your Security Business Need a Blog

You finally got your website re-designed, with a fresh new layout, crisp images and text that actually makes sense to the reader. Naturally, you feel proud and accomplished! Then, someone asks a question you aren’t prepared for – and you start to doubt everything you thought you knew about marketing your business online. What question?

“Do you have a blog?”

If the answer is no, you need to consider all the advantages that having blog gives your business. A few of the most important ones are listed here.

Blogging allows you to engage.

Engagement may sound like something that happens leading up to a wedding ceremony, but it is also the name of the game in digital marketing. Engaging with consumers is essential in today’s socially-driven economy. Customers now expect to be able to engage with the brands they support, and according to John Armato of the international communications firm Fleishman-Hillard, blogs give brands a platform on which to engage.

“By the early to mid-2000s, blogging and social media began to reach critical mass and a fragmentation of traditional models of media began to take place,” he said. “The simultaneous rise of a generation of marketing-savvy consumers revealed a skepticism over ‘assertion PR’ – a voice and style that screams ‘believe me just because I am telling you.’ ” He also explained how engagement became not only a popular by-product of social media, but a bottom line necessity in the eyes of consumers. Through the company blog, brands can get their ideas out there while receiving feedback from customers – just like a conversation. That’s engagement!

Blogs are always updated.

Your newly launched or redesigned website is wonderful, but you need to give customers something more. The purpose of your website is to mark your presence on the Web, get your business found in search engines and tell people who you are so they can contact you. But once they become your customer, they expect to find out what is going on with your business on a regular basis. A blog is the best platform for those types of announcements. You may ask, “Engagement and updating people – isn’t that what social media is for?” Absolutely. That brings us to the third reason you need a blog.

Blogging supports your social media efforts, and vice versa.

If you are on Facebook, Twitter, LinkedIn and Google, you need as much content as possible at your fingertips so that you can share it and get people to your website. You company blog fills at least some of the demand for content to share on those social networks, especially the demand for links that point back to your site (this helps your search engine optimization, too). Without a blog, you are much less relevant on social media. But with a blog and social media, your business is unstoppable!

To learn more about starting a company blog, contact Ignite RMR today. We will be glad to answer your most pressing blogging questions.

About Us

Ignite Security Marketing is an inbound marketing agency that specializes in marketing and salesforce automation for the security industry. Since 2008, we have been the marketing partner of choice for SDM 100 corporations and SMB’s around the nation. Contact us today to discuss your inbound marketing requirements.

 

What Star Wars Can Teach The Security Industry About Marketing

As an electronic security company, marketing is the lifeline of your business, so it makes great sense to pay attention to what really works. And Star Wars marketing certainly does that. Star Wars has been captivating audiences for over 40 years, recently engaging a whole new generation fans. Have you wondered how this was possible?

It wasn’t by accident.

The ability to engage new fans, reignite long-time fans, and interest those outside of the sci-fi realm, came from an aggressive and consistent content marketing strategy. Now you can use their genius moves, too.

Re-introduce Yourself and Your Products, Again and Again

When Star Wars first came out, it was a massive hit. It didn’t stay that way. There was a time when people forgot the movie and a generation came along that for the most part, didn’t even recognize the name. (I know, gasp!) How did things get turned around?

Pro Tip: It’s ok to recycle content. Lucas used what was popular before to introduce it to a new group of potential fans by recycling the movies with some upgrades.

Don’t worry if it is old news to you, if your audience appreciated a certain aspect of your business yesterday, it is likely they will still enjoy it tomorrow. The advantages are huge. For example, if you want to feature or highlight a particular product, you can merge and recycle all of the content creates over a period of time to create a focused campaign.

Use Compound Content

When you have a consistent brand and message, you can use different mediums and streams to cross-promote products for added boost. Star Wars does it with teasers and trailers that remind you of what the audience already loves to promote something new. You can do it using your website, blog, and social media.

Create With Intent

Star Wars has a very knowledgeable and engaged audience, so what content the franchise provides must be valuable, contextual, and relevant to meet their expectations. Security companies can do this by making sure their website is easily navigated and the product and services supported by customer-centric content.

Distribute Widely

You’d think with almost every talking about the movies the Star Wars franchise could relax a little. They didn’t. Once they created compelling content, they distributed it across the galaxy. Doing so broadened the scope of influence and fan demographic. Even if you feel that people already know about home and business security, keeping them informed provides a way to share their knowledge through various channels to appeal to your new and potential customer base.

May the 4th Be With You!

Ignite Security Marketing is an inbound marketing agency that specializes in marketing and sales force automation for the security industry. Since 2008, we have been the marketing agency of choice for SDM 100 corporations and security SMB’s around the nation. Contact us today to discuss your inbound marketing requirements.

 

The Best Keywords For Your Security Business Are…

Search Engine Optimization (SEO) sounds like something a bit unnerving – but the first step to SEO success does not involve your computer at all. It actually starts with your customers, and how THEY think about security systems and alarm services in YOUR service area.

And guess what, the words you think are obvious choices may not be. You know the security business too well, and you may be tempted to use industry jargon over words that an average potential client would use to look for you like “commercial security” vs. “business security”, which on a national level gets 45% more searches. Or, “alarm company in (city name)” vs. “security company in (city name)”. “Security Company” typically generates results for guard, patrol and private security rather than an alarm company.

Also, don’t think of keywords as individual words. Think about how you approach a search. Suppose you’re going out to dinner in Boston and want to find the right restaurant. Do you type in “restaurant” and sort through the hundreds of thousands of responses? No, you might type in “top-rated seafood restaurant in Boston area.” There will still be lots of choices, but you’ve eliminated all of the chains and restaurants not within driving distance. Your potential clients approach a search the same way.

List Your Potential Keywords

Every geographical area is different in terms of how people search for services. We can help with this data, but first – talk to your clients. Pick a couple of clients that you feel particularly comfortable asking, and find out what words key phrases that they used to find your company. Ask friends and family members for ideas.

Next, survey your employees. What words or phrases do they use to describe your business to potential clients, friends and family members? What words have they heard from clients when they ask questions?

SEO starts with choosing the right keywords. There’s no point in making sure you’re at the top of a search if no one uses your words to find a company like yours. So for example if your website ranks #1 for Anytown USA Home Security but no one is searching using that keyword, then what is the point? No searches = no website visits = zero leads.

Check with your sales team. What makes your company special? What words do they use to separate you from the competition? Keywords are about more than definitions, they also represent what your potential clients want in a security company. Be sure those important adjectives are represented.

Which products or services do you want to sell the most? Take a look at your highest profit margin areas or those items that get you in the door with a new client. Add these to the list of potential keywords.

Sort Your List

Keep a running list: you’re looking for repetition. The more often a word or phrase crops up, the more likely people are to use it in a search.

Avoid words with more than one meaning. For example, siren can be a loud security option, a police or fire sound, or some mermaid-type with a harp and a very compelling voice. This makes it a bad choice. With limited keywords, don’t waste them on words or phrases that could be confusing.

Think about your perfect customers. Do your keywords appeal to them? It’s not just about what the keywords say about your company, it’s also about how they fit with the clients you want to reach.

Pro tip: A Google search for “Security Company” typically generates results for guard, patrol and private security rather than an alarm company.

Pick Your Top 15

This is too many keywords, but you can trim them using these tactics. Check for redundancies. Are some of these keywords saying the same thing? Choose the best one by looking at the sorting suggestions above.

Make sure you’re covering the waterfront. Does the list include all critical aspects of your company? Think of your competitive advantages as well as all of your products and services. You don’t want to lose a potential client because you didn’t have a complete list.

Determine your reasoning behind each keyword. Why is a specific phrase on your list? If you don’t have an answer, maybe it doesn’t belong there.

Narrow Your List

Aim for a list of 9-12 keywords. Once again, you may want to go back to your best clients and see which choices they would be most likely to use. Then try those keywords in a search of your own. Who appears? Are your competitors there? Who else? Not to worry. Once you have your keywords in place, you can optimize everyone else right off the first page!

We’re Here to Help

As always, Ignite Security Marketing is here to help. Contact us today for a free marketing analysis to see which keywords your security business should be targeting. We’ve been helping alarm companies succeed online since 2009.

 

Why Your Alarm Company Needs Website Maintenance

Keeping your website updated is important but time consuming. Unlike the old days, website development is not a “one and done” deal. Websites, like alarm panels, need software updates to continue running smoothly, and error free.

Even if you’re not using the website to generate leads, you still need to consider software updates, website hosting, and finally…website maintenance. Updates to plugins and themes usually require manual updates once you’ve logged into your website dashboard. If you own multiple websites, running updates is even more time-consuming because you have to log in to each site. Running updates is often an overlooked task. Updates need to be performed as soon as updates are released, but you may not get notified when newer versions are released.

Your website maintenance impacts your website’s security. As mentioned in a previous article, keeping your website site updated – particularly with WordPress – has a big impact on the security of your site.

 

Running the latest version of WordPress core, as well as your plugins and themes, means your site is not at risk of known security vulnerabilities.

What You Can Do

The DIY approach: Learn the basics of updating your website on your own. Obviously, this is a time-consuming task but it can be done. Once or twice per month, login to your website admin panel and check for new core or plugin software updates and apply them (after taking a backup of course!) Turn on any email notifications in your website dashboard to alert you of critical software patches that need to be applied right away. Hopefully, this doesn’t happen during an important installation.

Hire a CIO: A very expensive option and usually cost prohibitive  for smaller operations, when you consider salary and other compensation.

Hire a trusted web agency: By far the most cost effective for small and large operations. Most web firms will charge a flat monthly fee for website updates, backups and installing security protocols. Hourly fees run anywhere from $50/hr to $125/hr on the high end. Most web agencies fall somewhere in the middle. When you consider the time lost from your business for performing these tasks yourself, and the high cost of hiring an IT person – the choice to hire a web firm becomes obvious.

So Where Would You Find Such A Reliable, Trusted Web Firm?

Website developers can be found everywhere in your local community. Even though they are local, most web developers will not come to your office, and prefer to do business over email and the phone – especially for as-needed, small projects. Don’t take this personally – it’s like doing a truck roll to change a smoke detector.

Pro tip: you could also hire an experienced hosting company familiar with the security industry for a small monthly fee to not only host your website, but provide ongoing support for a flat monthly rate. Yes, it’s a thing. Check it out. 

We Host Websites for SDM 100, SDI Fast 50, and Central Stations

You own a security company. How bad is your credibility damaged if customers come to your website to find security warnings, slow loading pages or worse, a hacked website with malware downloading to their computers? Yes, it happens. But not on our watch. At Ignite, we offer the highest level of website hosting performance, stability and support available in the security industry. Call us today: (877) 655-3779.

Protecting Your Alarm Website From Hacks

We’ve talked about the importance of regularly backing up your website so that you don’t lose it in the case of a hack, or server failure.  In this second article of a 3 part series, we explore what makes security websites so vulnerable to attack, and what you can do about it.

The Problem With Website Security…

Small business websites (particularly WordPress) have increasingly become a target for hackers and bots because vulnerabilities can be easily exploited. There is nothing inherently wrong with WordPress. Like the Windows OS, it is the most widely used CMS (content management system) in the world.

Windows OS releases hundreds of security of updates every month and if you don’t apply them automatically or at least often manually, your PC will end up getting infected. It works the same way with your website.

 

Common types of attacks include:

▪ Brute Force Attacks (hackers or programs rapidly hitting your login screen with random passwords and usernames in an attempt to login)
▪ SQL Injection (SQLi)
▪ Cross Site Scripting (XSS)
▪ Cross-site Request Forgery (CSRF)
▪ File Inclusion Vulnerabilities (LFI and FRI)
▪ Directory Traversal

If all of that is gibberish to you, don’t worry. Your website’s vulnerability can be minimized, but you must implement security best practices.

You Can Drastically Improve Your Website Security With These Tips:

▪ Choose a quality web hosting company. Big brand names don’t necessarily mean better. As an alarm company – we know you get this! Do some research, ask for recommendations or partner with a reputable security marketing company who can provide this service.
▪ Set proper permissions for each user.
▪ Use only quality and trusted software plugins that are updated regularly.
▪ Remove weak logins and enforce strong passwords.
▪ Enable two-factor authentication when practical.
▪ Keep the core software, plugins and themes updated to latest versions at all times.

Website Security Also Depends On Your Website Backup Strategy.

A crucial part of website security is having a solid backup strategy. If your website gets hacked or infected with malware, you need to be able to restore your site to a version before it was compromised.

Website Security Depends On Regular Maintenance.

Keeping the website core software updated, as well as your plugins and themes, is an important part of keeping your site safe. Why? The website core software team and authors of plugins and themes often push fixes to security vulnerabilities in new version releases, so running the latest version of anything installed on your site is extremely important.

About Us

At Ignite Security Marketing, we take the security of our client websites extremely seriously. Our development team provides daily and weekly backups, software updates, and employs the best security software to keep your website running smooth, day in and day out. If you need help developing a new website, or just need some friendly advice, contact us today. We’re dedicated to the security industry and are here to help!

Website Backups: An Essential Security Feature

Your security company website is important and a strategy for protecting your online work is critical. That’s where backups, security & maintenance come in. By being proactive in each area, you can rest easy knowing your security website won’t be lost forever in the event of a server crash, a security breach or user error. Backups, security & maintenance work together to create a three pronged solution for keeping your alarm website safe and running smoothly. In this 3 part series, we’ll cover these areas in detail: Website backups, security, and maintenance. 

The Problem With Most Website Backups

Content Management Systems (CMS) like WordPress, Joomla and Drupal are free and awesome, but they don’t do backups for you. So, it’s on you, the website owner, to make sure your site is backed up. The server that runs your site is just like your computer’s hard drive—if it crashes without a backup, your files will be unrecoverable and lost forever.

Backups need to happen frequently to capture the latest version of your site. Intervals between backups depend on how often you make changes and add new content to your site, and should run frequently enough to minimize any data loss.

 

Backups made through your host are frequently unreliable and may be difficult to access.

Many hosts offer backup features with your hosting plan, but you may not have any control over how often backups run or be able to download your backup files. Also, if you need to restore your site from a backup, you’ll have to wait on hosting support to help complete the process, which could mean hours or days of downtime.

Backups need to be stored safely off-site, in a different location than the server running your site.

An important component of a backup strategy is off-site storage of your backup files. If your backups are stored on the same server as your site, you’ll lose your backups along with your site if your server fails or if your site gets compromised.

A backup must include your website database and all the files in your installation.

If you’re running a backup plugin, make sure the plugin can handle backing up your current version of the CMS, all the files in your media library, and your theme and plugin files. A database backup doesn’t cover these critical files.

A backup solution also needs to include the ability to restore.

What good is a backup if you can’t do anything with it? A backup solution must include the ability to quickly and easily restore your files with little downtime.

Can You Or Your Website Agency Get Your Website Back Up In Minutes In The Event Of An Emergency?

Ignite Security Marketing is a leading provider of digital marketing solutions for Dealers, Integrators, Alarm Companies & Tech Providers nationwide. Our hosted website clients include the SDM 100 as well as local & regional security companies. Our services include daily and on-demand backups of our client websites. Contact us today for a complimentary digital marketing consultation.