Are You Cutting Your Price To Close The Sale?

Why Are Some Alarm Companies Products So Cheap?

Allow me to make a bold statement here.  “Some sales people and companies must reduce their price to close the sale because they do not know how to sell.”
Thinking that you must be the cheapest to win the sale is usually a “rookie” mistake made by inexperienced sales people and companies.  They have failed to build value in their product and their company so they must lower their price or no one would ever buy from them.  They just do not understand sales.

Here are a few tips on how to win the sale without lowering your price.

  • Have a pre-planned presentation and stick to it.
  • Ask lots of questions to determine what your prospect is looking for and why they are looking for it.
  • Build so much value in your company and product that your prospect can’t wait to get it.
  • Never quote price until you are pretty sure your prospect is going to say “yes”.
  • Know your competition and what their weaknesses are.
  • Never mention the name of your competition.
  • Very passively remind your prospect that you are better than the competition, then prove it.
  • Just before asking for the order pull out your “big guns” and explain to the prospect what separates you from the competition.
“People love to buy but hate to be sold”

For more tips on building your security business, check out my book, “Security Systems Sales Leadership: Practical & Proven Techniques That Will Unlock Your Teams Potential”. It’s available in paperback on Amazon. Click here to check it out.

About Ignite Security Marketing

Ignite Security Marketing is an inbound marketing agency that specializes in lead generation, content design, marketing automation and sales empowerment for the security industry. Since 2008, we have been the marketing agency of choice for SDM 100 corporations, security dealers, systems integrators, central stations and guard companies around the nation. Contact us today to discover new marketing opportunities to generate business and grow customer relationships.

Why Security Companies Struggle With Website Maintenance

Keeping your website updated is important but time consuming. Unlike the old days, website development is not a “one and done” deal. Websites, like alarm panels, need software updates to continue running smoothly, and error free.

Even if you’re not using the website to generate leads, you still need to consider software updates, website hosting, and finally…website maintenance. Updates to plugins and themes usually require manual updates once you’ve logged into your website dashboard. If you own multiple websites, running updates is even more time-consuming because you have to log in to each site. Running updates is often an overlooked task. Updates need to be performed as soon as updates are released, but you may not get notified when newer versions are released.

Your website maintenance impacts your website’s security. As mentioned in a previous article, keeping your website site updated – particularly with WordPress – has a big impact on the security of your site.


Running the latest version of WordPress core, as well as your plugins and themes, means your site is not at risk of known security vulnerabilities.

What You Can Do

The DIY approach: Learn the basics of updating your website on your own. Obviously, this is a time-consuming task but it can be done. Once or twice per month, login to your website admin panel and check for new core or plugin software updates and apply them (after taking a backup of course!) Turn on any email notifications in your website dashboard to alert you of critical software patches that need to be applied right away. Hopefully, this doesn’t happen during an important installation.

Hire a CIO: A very expensive option and usually cost prohibitive  for smaller operations, when you consider salary and other compensation.

Hire a trusted web agency: By far the most cost effective for small and large operations. Most web firms will charge a flat monthly fee for website updates, backups and installing security protocols. Hourly fees run anywhere from $50/hr to $125/hr on the high end. Most web agencies fall somewhere in the middle. When you consider the time lost from your business for performing these tasks yourself, and the high cost of hiring an IT person – the choice to hire a web firm becomes obvious.

So Where Would You Find Such A Reliable, Trusted Web Firm?

Website developers can be found everywhere in your local community. Even though they are local, most web developers will not come to your office, and prefer to do business over email and the phone – especially for as-needed, small projects. Don’t take this personally – it’s like doing a truck roll to change a smoke detector.

About Us

If regular, in-person office visits are important to you then try to find a web developer from your local chamber of commerce. Look for an individual or small firm with good references, who will take the time to understand your security business, and can even possibly help you with adding new pages to the website as your business grows and products change. As always, if you have questions or need help, feel free to get in touch with Ignite Security Marketing: (877) 655-3779.

Protecting Your Alarm Website From Hacks

We’ve talked about the importance of regularly backing up your website so that you don’t lose it in the case of a hack, or server failure.  In this second article of a 3 part series, we explore what makes security websites so vulnerable to attack, and what you can do about it.

The Problem With Website Security…

Small business websites (particularly WordPress) have increasingly become a target for hackers and bots because vulnerabilities can be easily exploited. There is nothing inherently wrong with WordPress. Like the Windows OS, it is the most widely used CMS (content management system) in the world.

Windows OS releases hundreds of security of updates every month and if you don’t apply them automatically or at least often manually, your PC will end up getting infected. It works the same way with your website.


Common types of attacks include:

▪ Brute Force Attacks (hackers or programs rapidly hitting your login screen with random passwords and usernames in an attempt to login)
▪ SQL Injection (SQLi)
▪ Cross Site Scripting (XSS)
▪ Cross-site Request Forgery (CSRF)
▪ File Inclusion Vulnerabilities (LFI and FRI)
▪ Directory Traversal

If all of that is gibberish to you, don’t worry. Your website’s vulnerability can be minimized, but you must implement security best practices.

You Can Drastically Improve Your Website Security With These Tips:

▪ Choose a quality web hosting company. Big brand names don’t necessarily mean better. As an alarm company – we know you get this! Do some research, ask for recommendations or partner with a reputable security marketing company who can provide this service.
▪ Set proper permissions for each user.
▪ Use only quality and trusted software plugins that are updated regularly.
▪ Remove weak logins and enforce strong passwords.
▪ Enable two-factor authentication when practical.
▪ Keep the core software, plugins and themes updated to latest versions at all times.

Website Security Also Depends On Your Website Backup Strategy.

A crucial part of website security is having a solid backup strategy. If your website gets hacked or infected with malware, you need to be able to restore your site to a version before it was compromised.

Website Security Depends On Regular Maintenance.

Keeping the website core software updated, as well as your plugins and themes, is an important part of keeping your site safe. Why? The website core software team and authors of plugins and themes often push fixes to security vulnerabilities in new version releases, so running the latest version of anything installed on your site is extremely important.

About Us

At Ignite Security Marketing, we take the security of our client websites extremely seriously. Our development team provides daily and weekly backups, software updates, and employs the best security software to keep your website running smooth, day in and day out. If you need help developing a new website, or just need some friendly advice, contact us today. We’re dedicated to the security industry and are here to help!

Website Backups: An Essential Security Feature

Your security company website is important and a strategy for protecting your online work is critical. That’s where backups, security & maintenance come in. By being proactive in each area, you can rest easy knowing your security website won’t be lost forever in the event of a server crash, a security breach or user error. Backups, security & maintenance work together to create a three pronged solution for keeping your alarm website safe and running smoothly. In this 3 part series, we’ll cover these areas in detail: Website backups, security, and maintenance. 

The Problem With Most Website Backups

Content Management Systems (CMS) like WordPress, Joomla and Drupal are free and awesome, but they don’t do backups for you. So, it’s on you, the website owner, to make sure your site is backed up. The server that runs your site is just like your computer’s hard drive—if it crashes without a backup, your files will be unrecoverable and lost forever.

Backups need to happen frequently to capture the latest version of your site. Intervals between backups depend on how often you make changes and add new content to your site, and should run frequently enough to minimize any data loss.


Backups made through your host are frequently unreliable and may be difficult to access.

Many hosts offer backup features with your hosting plan, but you may not have any control over how often backups run or be able to download your backup files. Also, if you need to restore your site from a backup, you’ll have to wait on hosting support to help complete the process, which could mean hours or days of downtime.

Backups need to be stored safely off-site, in a different location than the server running your site.

An important component of a backup strategy is off-site storage of your backup files. If your backups are stored on the same server as your site, you’ll lose your backups along with your site if your server fails or if your site gets compromised.

A backup must include your website database and all the files in your installation.

If you’re running a backup plugin, make sure the plugin can handle backing up your current version of the CMS, all the files in your media library, and your theme and plugin files. A database backup doesn’t cover these critical files.

A backup solution also needs to include the ability to restore.

What good is a backup if you can’t do anything with it? A backup solution must include the ability to quickly and easily restore your files with little downtime.

Can You Or Your Website Agency Get Your Website Back Up In Minutes In The Event Of An Emergency?

Ignite Security Marketing is a leading provider of digital marketing solutions for Dealers, Integrators, Alarm Companies & Tech Providers nationwide. Our hosted website clients include the SDM 100 as well as local & regional security companies. Our services include daily and on-demand backups of our client websites. Contact us today for a complimentary digital marketing consultation.

Is Your Security Website A Little Dated?

There’s no avoiding the reality that you must have an operable website to succeed in small business – so if you have one, why are you still failing to get customers online? Check the top three reasons a website may fail, and consider whether any of them apply to you:

1.- Your website is outdated.

Does the design look like something from the early days of the Internet: weird graphics, generic and irrelevant photos, colors that just don’t make sense? You can offer a great product, but no one will care about it if they are turned off by your unsightly web design. Hire a web design firm that specializes in the security industry to do a redesign of your site; it can make a huge difference in the way potential customers perceive you.

2.- You make it impossible for anyone to contact you.

You can still have a Contact Us page, but if your phone number is not displayed prominently at the top of all the other pages too, then no one is going to bother trying to find it. Don’t send a message that you don’t care if anyone finds you; place your phone number in a 12 or 14 pixel font at the top right corner of each page. And, speaking of getting found: Google has made it clear that the majority of users will perform more mobile searches than desktop searches. That means it’s time to start thinking about developing a new responsive website that looks as good on mobile as the desktop.

3.- You don’t take your website seriously.

Don’t worry; you’re not alone. This is a problem that many small business owners have. They don’t care about their web traffic, and therefore they don’t know how anyone finds their site. But if you sign up for a free Google Analytics account, it can show you how many people are visiting your site, when they visited and how they found you. This can help you make better decisions for your website going forward – decisions related to website content, search engine optimization and social media marketing strategy.

Take the time to carefully analyze your website and determine whether any of these apply. Then, the next step is to take those concerns to a qualified web design/web marketing firm. If the site needs a total overhaul, hiring a professional to do the job for you is definitely the way to go.

About Ignite Security Marketing

Ignite Security Marketing is a specialized agency that partners with SDM 100 corporations, and provides scalable BPO marketing solutions for small to medium dealers an integrators. Contact us today for a complimentary consultation.

5 Ways to Successfully Get Back to Work After Vacation

It’s always hard to return to work after a long vacation. After all, you planned your vacation so long ago. You waited for what seemed like ages until the time finally came to get on the plane or boat and set off to paradise. 

Now it’s over as quickly as it started and the new work week looms ahead. You are on a post-vacation slump. How will you ever get back into the daily grind? Here are some tips to help ease your anxiety about going back to work after vacation.

Get and Keep Your Email in Check

Most of us running businesses are greeted with an overflowing amount of email every day when we get to work. Ok, let’s be realistic. Most of us even check it frequently on our time off so that we aren’t overwhelmed during the work week. For vacation, make sure to set up your out-of-the-office message well ahead of time so that you don’t forget it during the craziness of the last day before vacation. Most email services allow you to pre-schedule these messages. This message can go hand in hand with a plan to briefly scan your email while you’re on vacation. Keep it simple, yet helpful.

Make sure that your out-of-the-office message mentions that you’re away on vacation. However, emergencies happen so if a customer, employee, friend, or family member needs you to respond quickly, instruct them to put something like “EMERGENCY” in the email subject. This message clarification allows you just to scan your emails for anything labeled emergency.

It’s also a good idea to establish in the email another point of contact who can take care of things while you’re are gone. Usually, there is someone you delegate tasks to while you are gone such as the next person in the chain of command. 

When you return home, check your email the night before your first day back to work. Look at the most critical emails first and even draft your responses to them, just don’t send the replies until you arrive at work the next day. Not responding to emails in the evening illustrates your hours of operation and enforces them. This clear delineation of hours is vital for people that work from home. 

Fair warning, you can get lost responding to emails that you missed while on vacation. Decide whether responding to each email is a good use of what little time you have to catch up. Think strategically and only answer time-sensitive emails. Some brave people even check for anything interesting or urgent and then delete everything! Just make sure not delete anything important.

Savor Your Vacation and Bring a Reminder of it Home

All of us feel like we are in the doldrums when we return home from vacation. Bring a souvenir from vacation to work with you. It reminds you that life isn’t just about working, it’s about fun and relaxation too. UC Riverside psychology professor Sonja Lyubomirsky explains in her book, “The Myths of Happiness,” that sometimes just reminiscing about your vacation brings you enormous pleasure.

People naturally want to remember their trips. After a vacation, it’s nice when you get home from that first crazy day of work to settle down after dinner and look through your vacation photos. You may also want to light a candle that reminds you of the place you went. I keep a candle on my desk at home and work with a scent that brings me right back to those happy vacation memories. 

Also, consider what that break from work allowed you to do. The night before you go back to work, learn how to make your favorite vacation drink. Serve it with supper to relive those happy moments on your trip. Change the background on your computer to a picture from vacation or a scene that reminds you of it. Extend that state of happiness you reached on vacation to your life at home.

Plan for Your Return from Vacation

Most of the time people plan out their vacation, but they neglect planning for their return to work. Completing a plan of action takes tremendous stress off of you and saves you time. A plan allows you to focus on achievable goals. It keeps you from wasting time on tasks that don’t further your goals. 

Personally, I have an old-fashioned paper planner that I write everything in. I back this up with reminders that I set in my phone. Planning helps me stay organized and prevents me from missing meetings, appointments, or events. It significantly reduces the stress of coming back from a week or two away.

Give Yourself an Extra Day to Return to Work

It’s common for people to schedule the return from vacation on the day before they go back to work. This late return sets you up for stress and failure. 

Consider coming back a day early so that you have a break between the stress of returning home and getting back to business. Giving yourself an extra day helps you get back into your routine. It allows you to unpack and de-stress from the travel. You can also catch up on chores such as laundry, meal planning, getting the kids settled into a routine, and anything else associated with returning from a vacation.

Taking care of routine tasks gets you organized and prepared for the work week ahead. Make a to-do list in your planner for the day you return to work. Then, simply relax and have some down time to prepare you for the next day.

Ease yourself back into work the day that you return. Take care of any urgent tasks first and the projects that you were working on before you left for vacation. Complete small tasks to boost your confidence and motivate you to tackle the hard jobs after lunch.

One small trick I do is to make a list of the things that I need to accomplish for that day and then cross them off as I go. There is something about crossing things off of my list that makes me feel accomplished.

Plan an Early Start for Your Workday

Prepare to ease into work the next day. Go to bed early the night before work to get a full nights rest. Whether you like it or not, getting up really early the next morning is a great way to prepare you to tackle the day. Some people get up as early as 0400; I’m not one of them. However, even getting up an hour early gives you enough time to go through your morning routine slowly.

Set your coffee to brew nice and early. When you get up knowing that your day is already planned and your coffee is ready, you can actually look forward to your day. If you’re feeling really adventurous, go into work early to tackle the mess on your desk. Just make sure there are copious amounts of coffee somewhere close. 

If you’re still stressed out and can’t sleep the night before that first day back to work, never fear. This article has tips on powering through your day with no sleep

These are just a few tips that make getting back to life after vacation less stressful. With a plan of action, you can focus on the necessary tasks that help you accomplish your goals. You’ll have more rest and time to get back into your routine.

Don’t forget to bring that little piece of vacation with you to work. It will relax you and remind you of those fond vacation memories. Your work colleagues will be envious and want to know how you balance your work and home life so well.

About Ignite Security Marketing

Ignite Security Marketing is an inbound marketing agency that specializes in lead generation, content design, marketing automation and sales empowerment for the security industry. Since 2008, we have been the marketing agency of choice for SDM 100 corporations, security dealers, systems integrators, central stations and guard companies around the nation. Contact us today to discover new marketing opportunities to generate business and grow customer relationships.


Getting Your Life Back in 2019: 6 Tips for Entrepreneurs

It’s easy to let your business life seep into your personal life. Think about it: When you’re an entrepreneur, there’s a lot on your shoulders. Not only are you responsible for the overall success of your business, but your daily to-do list is constantly pulling at your mind and begging for attention.

  1. You’re tempted to check your work email during a dinner with friends.
  2. You’re up late at night finishing ‘just one last thing.’
  3. You’re working on the weekend to get a head start on the week ahead.

But when these situations become regular occurrences, the work becomes less enjoyable and your relationships suffer. You get tired, burnt out, and generally uninspired. So how do you find balance between your two worlds? Here’s a few work-life balance tips that will help you find a happy medium.

Turn Off Push Notifications on Your Smartphone

It seems counter intuitive and risky, but if you’re in the habit of letting your emails and social media notifications come through as they are received via push notifications on your phone, it’s time to turn them off.

Instead, check in 3 times a day. First thing in the morning, lunchtime and before you head out for the evening are usually good times, but find a balance that works for you and stick with it. By checking your emails and social media at scheduled times, you have less distractions and can focus on what you’re doing without a constant ‘Ding!’ going off beside you.

Outsource Mundane, Time Sucking Tasks

You don’t have to do it all! Hire a freelancer, a part time secretary or a virtual assistant to help execute the day-to-day tasks that keep you in the details instead of thinking big picture. This will free up your time to focus on what the future holds for your business instead of only what’s happening right now.

‘Once you have learned to delegate and free yourself from micromanaging, you need to take the opportunity to focus on the future. Finding time for aspirational thought is vital.’

Richard Branson

Get Out From Behind Your Desk and Get Moving!

One of the wonderful things about being an entrepreneur is that you can set your own schedule. Setting aside time to exercise will help you de-stress and stay healthy throughout the year. You might even find that some of your best ideas come while at the gym, walking, running, or riding a stationery bike. Who knew?

It’s proven: One study showed that people who exercised during the workday were 23% more productive than those who didn’t.

Take a Vacation

No, this doesn’t mean a workcation. This means a fully unplugged time to decompress, clear your mind, and enjoy life. You’re not confined to a few days of PTO each year; you decide when you want to take time off. And you work hard as a business owner–it’s well-deserved!

Schedule it: If you have trouble making vacation plans, put it in your schedule at regular intervals throughout the year. It’s okay to have established blocks of time for adventures.

Establish Set Working Hours

Boundaries are a beautiful thing. When you have set working hours during the week, you have a defined time frame for work, just as you would if you were working as an employee. Plus, when you started your business, did you long for the days you’d spend working until midnight? Probably not. No more answering emails and phone calls on the weekend. It can wait.

Find a Mentor

Having someone to call on with outside perspective will help you identify those times when you need to take a break. While you might not be able to spot it, your mentor can be the one to say, ‘Hey, you look tired. Are you over-working yourself?’

Your mentor doesn’t run the risk of getting fired by you (and isn’t your spouse), so they have the right amount of knowledge about you in both work and personal environments to make that call.

Work-life Balance Tips: The Bottom Line

For entrepreneurs, the important thing to remember is the word balance. It will look different for different people, but it feels the same across the board: You’re happy, your friends and family are happy, and your business is doing well.

About Ignite Security Marketing

Ignite Security Marketing is an inbound marketing agency that specializes in lead generation, content design, marketing automation and sales empowerment for the security industry. Since 2008, we have been the marketing agency of choice for SDM 100 corporations, security dealers, systems integrators, central stations and guard companies around the nation. Contact us today to discover new marketing opportunities to generate business and grow customer relationships.

Fa-la-la-la la: 5 Ways To Power Through The Day On Little To No Sleep

Getting adequate sleep is essential, but happens all too rarely for many busy entrepreneurs – especially during busy times like the Christmas season. The side effects associated with poor sleep habits are many, and include irritability, anxiety, and low productivity, all of which can make being a business owner all the more challenging. However, the fact of the matter is that with all of the things you need to do, getting sleep often falls on the back burner. When this happens, you need to be able to find effective strategies for making it through the work day. The following are five such tips:

#1 Start the Day with a Cold Shower

Before heading to the office, get into the shower for a quick, cool rinse. Even a mere 30 seconds spent in a cold shower will increase your body’s release of adrenaline and get you revved up for the day.

#2 Don’t Overdo the Coffee

When tired, your first response may be to stumble toward the coffee maker and continually pump yourself full of caffeine from the second you walk in the door until you leave the office. This can be quite counterproductive, as large amounts of caffeine can make you even more anxious and unable to focus. Try to keep your caffeine consumption between 50mg and 100mg, as this is the amount recommended to keep you alert. Any more, and you could end up making your day even harder to get through.

#3 Enjoy a Caffeine Nap

While we’re talking about coffee and caffeine, it’s the perfect time to discuss the wonder of the coffee nap. This may sound odd, but studies show that consuming a caffeinated beverage, such as a shot of espresso, and then taking a brief nap can be quite an effective way to increase brain function. Why exactly is this the case? Caffeine takes approximately 45 minutes to start working, so drinking a coffee and then taking a nap will allow you to rest until the caffeine kicks in. This can help you to push through the rest of the day while on your caffeine high.

#4 Let the Light In

When you’re at the office, keep the lights bright and the curtains open to let the sunlight in. Being exposed to sunlight will not only make your workspace more cheery, but will also keep your body from releasing more melatonin, the hormone that is associated with sleepiness. When you’re able, go for a walk outside in the sunlight as well.

#5 Increase Your Protein Consumption

For starters, you’ll want to avoid larger meals when you’re running on very little sleep. Eating large amounts of food requires that your organs put forth more effort to digest the food, leading you to feel even more tired. Keep your meals smaller, and make sure to pack in as much healthy protein as possible. While carbs may seem tempting, these foods only give you a short burst of energy, while proteins will keep you satisfied and give you a more sustained energy boost. Skip the muffin, and instead go for some yogurt, eggs, and meats.

For more small business tips for security entrepreneurs, please subscribe to our blog, or email newsletter. Merry Christmas and Happy Holidays from your friends at Ignite Security Marketing.

5 Tips To Rock Christmas Like A Boss

The holidays are supposed to be all about rockin’ around the Christmas tree and walking in a winter wonderland. So why doesn’t it feel very fun at your office right about now?

Since you’re the head honcho and employee management starts at the top, it’ll fall on you to make the holidays go smoothly at your office.

You don’t have to be St. Nick — but hopefully, with a few key tips, you won’t have to be the Grinch, either.

Tip #1: Tackle Holiday Stress Head On

The number one cause of Christmas stress? Well, it hasn’t been scientifically verified, but we’re willing to bet it has something to do with putting off all of those responsibilities until the last minute.

Christmas shouldn’t feel like you’ve just been run over by a reindeer. They’re here for celebration and reflection. That’s why it’s important to get all of the stress out of the way as soon as possible.

Put an end to browsing for corporate gifts and finally click “buy now.” If you don’t know what to do for your employees, start emailing around for some ideas — right now. Whatever’s bugging you, now is the time to handle it.

If that means cramming a heck of a lot of party planning, gift giving, client relations, and new year planning all into the next coming week or so, so be it. Getting as much holiday stress out of the way will only save your sanity… and the sanity of the little elves around you.

Tip #2: Don’t Be the Office Scrooge

There may be no more infamous Christmastime employee-employer relationship than Bob Cratchit and Ebenezer Scrooge. Although Scrooge eventually learned his lesson about how to treat Bob, maybe it shouldn’t take you an overnight visit from three Christmas ghosts to learn the same?

If you’re a “Type A” personality (and if you’re in charge, chances are pretty good that you are) make a conscious effort to help out employees at this time of year.

Give them the gift of less stress from the higher-ups. As Tina Thygesen of Forbes writes, be flexible with working hours, especially since the holidays can always be a difficult balancing act of work and family life.

Unless your business is in some sort of end-of-year emergency crunch, there’s no reason you can’t take it easy on your employees and use the holidays to celebrate the accomplishments of the past year.

Tip #3: Set Clear Expectations

No matter what you expect from your employees during the holiday season, make sure they know and understand those expectations. When your plan for the season isn’t clear to everyone involved, you run the risk of either:

A. You being disappointed by a lack of productivity, or

B. Employees getting frustrated with the lack of flexibility.

In both situations, there’s a disconnect between you, the manager, and the employees you’re managing. Setting clear expectations and communicating them to your whole team will help everyone effectively plan their holiday and mitigate stress.

Tip #4: Gather Feedback — and Plenty of It

If this is your first holiday season managing employees, you still may have plenty to learn about office dynamics. So don’t be afraid to gather some feedback as you learn your way through your first end-of-the-year holiday blowout.

Even if you simply ask around for ideas on the Christmas party or how to handle scheduling, your employees are there for a reason. They’re there to help you out, and they want the holidays to go as smoothly as you do.

Tip #5: Don’t Pick Holiday Favorites

If you buy your employees Christmas presents, don’t play favorites. It might sound simple, but it bears repeating.

You should always buy everyone the same “office gift.” And if you don’t have the money to do that, don’t buy a gift at all. Every employee deserves to feel valued, after all. By picking out the winners and losers, you just give some employees the feeling that you’re playing favorites. The same goes for granting holiday time off — everyone should have the same flexibility and freedom to ditch the office during the holidays.

Manage for a Holly Jolly Holiday

The holidays shouldn’t be rocket science. But that doesn’t mean you should expect the very best when it’s some employees’ natural tendency to be a little sluggish around the holidays. Let it slide and stick to the principles that got you where you are.

With any luck, you’ll be able to navigate the holiday season with plenty of good cheer. Merry Christmas from your friends at Ignite Security Marketing!

What’s The Most Valuable Possession For Leaders and Sales People?


Time is your most valuable possession.  Let’s invest it wisely. For you sales champions and leaders here are seven tips that will make help keep you organized and make you money.

All sales people seem to understand how important time management is but many can’t find the disciplines to practice it regularly.  Some people will never understand the value of getting organized and managing their time.

For you sales champions and leaders here are seven tips that will make help keep you organized and make you money.


  1. Every morning write down your goals .  “You can’t begin your day until you start it in writing.”  Do not rely your memory to remember what you want to get done. Write it down.  Include those personal as well as business activities that must be done.
  2. Plan time every day for proactive activity.  You must block off time ever day for activity that is going to bring in more business.  Do not get caught up in the whirlwind of just being reactive and fixing stuff.  Create something every day.
  3. Set a target.  If you are prospecting for new business make sure you have a goal. Before you begin the activity determine what the result will be.  Here are a few examples of goals you should set before you ever begin:  1. How many leads will I generate?  2. How many people will I engage?  3. How much time will I put into this activity today?
  4. Remember there are two times of a day.  Pay time and non-pay time.
  5. Stay away from time suckers.  They will reduce your income.
  6. Be on time.
  7. Remember that motivation comes from action not the other way around.

You can always make more money but you can’t make more time.


Want more proven strategies for boosting sales?

For more tips on building your security business, check out my book, “Security Systems Sales Leadership: Practical & Proven Techniques That Will Unlock Your Teams Potential”. It’s available in paperback on Amazon. Click here to check it out.

About Ignite Security Marketing

Ignite Security Marketing is an inbound marketing agency that specializes in lead generation, content design, marketing automation and sales empowerment for the security industry. Since 2008, we have been the marketing agency of choice for SDM 100 corporations, security dealers, systems integrators, central stations and guard companies around the nation. Contact us today to discover new marketing opportunities to generate business and grow customer relationships.