How Customer Reviews Boost SEO For Alarm Companies

You already knew that customer reviews can have a big impact on your revenues, but did you know that they can also affect your visibility on the web? Google can determine via its algorithm if your business’s reviews on Yelp, Angie’s List and Google are relevant enough to reward you with better search rankings.

It’s a logical conclusion that the more positive reviews you have, the more those reviews are going to help your business rank better against your local competitors. However, it isn’t only positive reviews that Google likes. Experts believe there are actually three primary factors the Google algorithm is looking for when it scans customer reviews on the aforementioned review portals.

Regularity of Reviews

How often are reviews are posted for this business? As long as they are posted with some regularity in the portals listed above, that’s good for the business’s local SEO. If, however, there are months and months between each review – well, then the reviews aren’t likely to help the business’s search rankings out.

Google can determine via its algorithm if your business’s reviews on Yelp, Angie’s List and Google My Business are relevant enough to reward you with better search rankings.

Recency of Reviews

How recently were the last reviews for this business posted? If it has been years, then Google isn’t likely to consider those reviews relevant enough to boost the business’s search rankings. But they were in the last several weeks, or even in the last a month or two, that may be enough to earn Google’s good graces.

Sentiment of Reviews: 5 Stars vs. 2-3 Stars

What was the user’s intention: a good review, a bad review or a mixed review? Google has ways to distinguish the sentiments of reviewers, and it will honor businesses that have good reviews with better local search rankings if they are regular and recent enough. Star ratings are one of those ways, so one of your goals should be to get as many 4 and 5-star ratings as you can.

The algorithm is hoping to check off all three customer review boxes – regularity, recency and positive sentiment – before it rewards a business’s website with better local search rankings. If you can get a consistent wave of positive reviews now, there’s a good chance of your rankings improving over time. It’s just another reason to consider our Reputation Marketing service, which collects, manages and publishes your customer reviews online. 

Got Reviews? We Can Help

Ignite Security Marketing is an inbound digital marketing agency that specializes in marketing for the security industry. Since 2009, we have been the marketing company of choice for SDM 100 corporations and alarm companies. Contact us today for a demo of our reputation marketing services for alarm companies.

Beat The Internet Trolls: How Security Companies Can Respond To Negative Reviews

Perhaps one of the most overstated truths about customer reviews is that they all have to be positive. You want the majority of reviews to be good, because the ratio of good-to-bad reviews is what dictates your star score – and remember, there is a direct link to your star score and sales revenues. But rest assured, the occasional negative review of your security business is nothing to panic about. In fact, most customer review services will contend that consumers trust reviews more when they see several positive reviews alongside a few negative ones.

If you have nothing but glowing reviews for your business, today’s consumers are savvy enough to know that those good reviews could be “planted” (meaning, you are using employees and family members to write them – or worse yet, paying a review writing service to create them). You don’t need to use these “black hat review” practices because it’s normal and expected to see a review from a disgruntled customer from time to time. So, here’s how to handle it when it happens:

ANSWER THE REVIEW

Your punctual, personalized response – one that addresses the specific details of the complaint – shows the entire audience that your business cares about its customers and wants to fix any problems that may occur.

When you respond to the customer who wrote the negative review, you are also speaking to the hundreds of people who will see that review in the future.

OFFER TO MAKE IT RIGHT

As compensation for the customer’s bad experience, you can offer them something of value: a free product, a free a month of monitoring services or even a free upgrade. Whatever you are able to reasonably offer, offer it to show your commitment to remedying the situation. Often, a gesture like that can soften the customer enough to give you a second chance.

ENCOURAGE MORE REVIEWS

If there is one time when gathering more positive reviews is essential, it’s right after you receive a bad one. You want the good reviews to sit right on top of the bad, so they are the first reviews searchers will see. Keeping the good reviews coming in will also ensure that your average star score stays high, despite one or two bad reviews.

Pro tip: most customer review services will contend that consumers trust reviews more when they see several positive reviews alongside a few negative ones.

 

These are the actions to take when you get a bad customer review online. Ignite RMR offers a review generation service that helps you get the good reviews you want from your real customers, on an ongoing basis so that your star score stays high and the revenues keep pouring in.

ABOUT US

Ignite Security Marketing is an inbound marketing agency that specializes in marketing and salesforce automation for the security industry. Since 2009, we have been the marketing partner of choice for SDM 100 corporations and SMB’s around the nation.