Should you wait for customers to write reviews of your business? No, not necessarily. Here’s why we don’t advocate being passive about customer reviews.
Customers Are Busy
Like anything in business, positive customer reviews aren’t going to come to you automatically; many times, you have to pursue them or even ask for them. It is a much better idea to proactively seek out positive customer reviews, rather than hoping for any customer reviews at all. According to leading online review authorities, waiting for reviews is more likely to result in a high volume of negative reviews coming your way, rather than positive.
Pro Tip: When you seek out reviews from happy customers, they create a domino effect that encourages others to chime in as well. When this happens, your star-based review score can increase by a full one to two points.
The Squeaky Wheel Is The Loudest
And although positive reviews continue to have the greatest impact on purchase decisions, negative reviews are becoming more important. Naturally, this translates into a dip in sales and a damaged reputation. In fact, a Cone Communications survey found that the impact of negative online reviews jumps by a full 12% with each passing year.
The Silent Majority Is What Matters
On the flip side, seeking out positive customer reviews is more likely to help a brand’s “silent happy majority” of customers leave a positive review online. When you seek out reviews from happy customers, they create a domino effect that encourages others to chime in as well. When this happens, your star-based review score can increase by a full one to two points. Ideally, you could watch your star jump from a three to a five in a matter of days.
If you simply wait for customers to give you a glowing review, you will be waiting a long time – and while you’re waiting, the small but vocal minority of your dissatisfied customers will be posting their negative reviews. Don’t let them impact your business this way; instead, seek out positive reviews from your scores of highly satisfied customers. How do you do it? Come back next week to find out!
Ignite RMR can assist your business with collecting, managing and publishing your customer reviews online. Book a demo today to learn more!
Ignite Security Marketing is an inbound marketing agency that specializes in marketing and salesforce automation for the security industry. Since 2009, we have been the marketing partner of choice for SDM 100 corporations and SMB’s around the nation.
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