We all think we’re responsible for our own success, but we couldn’t do it without each other. Friends, family, and business contacts give advice, loan money, and provide emotional support. Have you thanked them lately?
This week, thank your customers, partners, and friends who have helped you build your business. Here are a few tips on how to do it with style!
Why thank you notes?
New friends matter when you’re a small business owner. Well-written and timely thank you notes foster relationships. When someone gets a card in their mailbox, they smile. Why do you think people have “thank you cards” hung up around their desks?
We need other people to be successful, so why not work to cultivate positive relationships? A thank you note can do that quickly and easily.
According to a study by Emotion, thanking people makes them more likely to continue a relationship, which leads to more opportunities for you.
Unlike marketing campaigns and website updates, showing gratitude is free. It’s good for new relationships, and winds up being good for you, as well. Gratitude helps us treasure good experiences, deal with conflict, and build better relationships.
Remember: Focus on the thank you itself, not on the materials it’s written on or the potential sale you’ll get.
What every thank you note needs
How to start? With a greeting, of course! Make sure to use the recipient’s name to make the note more personal.
- Hi Steve,
- Dear Steve
- Hello Steve,
A THANK YOU
Thanking is the point of a thank you note, so do it right. Be genuine and specific– no backhanded compliments or funny stuff.
- Thank you for helping me out with our 7 mile project. Your support made it happen.
- Thank you for being there for me to talk things through. Your insights and advice made me decide to pursue a business loan.
- Thank you for advice and for your generosity. Without it, I wouldn’t know where to start with social media marketing.
A PERSONAL TOUCH
A robot can write a thank you note, but it won’t be very meaningful. That’s why you need to pepper in personal touches. Show that you remember details about the recipient’s life (without being creepy!). This shows that you not only listened to them, but care about their well-being.
- I hope to see you at a Giants game this summer. I’ll let you know if I have tickets!
- Take good care of your knee. Hope you’re up and walking soon.
- Enjoy the sunshine in San Diego—I wish we could share a beer together at the beach.
- Good luck working on your new blogging project—sounds exciting and I know you’ll do great.
Now wrap it up! Close with a greeting that feels comfortable to you.
- Best Wishes,
- Thanks again,
- With gratitude,
- Keep in touch,
When to send thank you notes
Thank you notes can be sent at any time, but here are some common times that people send them:
- After an interview. Thank the person who interviewed you. Thank them for their time and for their explanations of the job.
- After a meeting. After an important meeting, thank the key players for attending and sharing their insights.
- After events. You often meet new people at events, so thank them for the pleasure of their company and for sharing information with you.
- Out of the blue. These are the best kinds of thank you notes—totally out of the blue!
- After a referral. If someone refers a new client or customer to you, take out a note card and pen a thank you note. This will show your gratitude and encourage that person to continue to refer people to you.
- During the holidays. The holidays are a great excuse to thank people for a great year together.
Common questions about thank you notes
HOW MUCH TIME IS THIS GOING TO TAKE ME?
It won’t take you long to write a thank you note. It will take 2-5 minutes per note.
HOW DO I FIND PEOPLE’S ADDRESSES?
You can always send an individual a note via their company address, and it’s easy to find company addresses on their websites. If you can’t find their address via the internet, send them an email and ask. It’s ok to mention you’re sending a surprise.
HOW LONG SHOULD A THANK YOU NOTE BE?
As short or long as you want, but you don’t need to write a lengthy note to be impactful. Short is sweet—we recommend about 50 words.
DO I NEED BRANDED STATIONERY?
Nope, the thank you is what counts. Branded stationery is a nice touch, but it’s not necessary.
WHAT IF I HAVE TOO MANY PEOPLE TO THANK?
WHAT IF I HAVE MESSY HANDWRITING?
Don’t worry about it. Your handwriting is yours, so own it. If you think your writing is too hard to read, you can always ask someone else to write the note on your behalf.
Ignite Security Marketing is an inbound marketing agency that specializes in marketing and sales force automation for the security industry. Since 2008, we have been the marketing partner of choice for SDM 100 corporations and small to medium security companies around the nation. Contact us today to discuss your inbound marketing requirements.
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