Digital Marketing For

Security Dealers

Dealer Marketing Since 2008.

Many security dealers have engaged with us after struggling with local firms who have no experience with security technology.

Save time and money with an industry partner. Our team understands how to market security and home automation services to the residential market to increase RMR. For over a decade, we have helped security dealers for Honeywell,, DMP and more generate new leads and build relationships with their subscriber base.

“The Ignite team did an awesome job materializing the concept that we had visualized for our new website. Ignite exceeded our expectations on all levels. Very professional service. Ignite Security Marketing has great industry knowledge which made our whole experience of building a new website a breeze.”

Mariette LoweMarketing DirectorLifeline Fire & Security
Website Design
Lead Generation
Lead Nurturing
Reputation Marketing
Enterprise Analytics

Keep Your Sales Pipeline Full With

Lead generation

Many alarm system installs are event driven. The house next store gets robbed, and now the neighbors are using a search engine to find a local home security company.  This type of lead has far more value than a service like Buyer Zone or a manufacturer referral because you don’t have several other dealers bidding for the same customer. Ignite RMR will make sure that your business gets a competitive listing on search engines and will provide a keyword tracking tool and search analytics so you can track progress.

Grow RMR & Reduce Attrition

Smart Content & Lead Nurturing

After you’ve gotten a new prospect onto your website, we help them find the right content that is relevant to them. Perhaps there’s a checklist or eBook on “How To Pick The Right Home Security Company” that would help them to make a more informed decision in their search. Consumers trust security companies that help them on their journey by offering credible information.

By directing them to a call-to-action (CTA) and form, you can accomplish the second step of the methodology, which is getting them to give you their information in exchange for a special content offer. After they fill out a form, they become a contact in your database and get entered into an automated drip marketing campaign.

Review Marketing & Management To:

Improve Online Reputation

The more positive reviews people see, the more they will be willing to buy from you – and, perhaps even spend a little more than they had budgeted (i.e. z-wave, cameras, etc.). Our team will help you increase the number of reviews on websites like Google Plus, Yelp, Angie’s List, Home Advisor and more.

Our system will also monitor the web for new reviews and alert you immediately so you can respond right away.

Pro Tip: Better Reviews = Better SEO

You already knew that customer reviews can have a big impact on your revenues, but did you know that they can also affect your visibility on the web? It’s true; Google can determine via its algorithm if your business’s reviews on Yelp, Angie’s List and Google+ are relevant enough to reward you with better search rankings.

It’s a logical conclusion that the more positive reviews you have, the more those reviews are going to help your security business rank better against your local competitors.