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Facebook and Customer Reviews go Hand-in-Hand

Social media researchers are reporting that Facebook is becoming an increasingly important destination for those in search of business recommendations. A Social Media Today article stated, “New research indicates that Facebook is now the most trusted online source people use to get recommendations for products and services.” That makes Facebook an even more valuable asset for security dealers than it already was!

Plus, here’s something you may not have been aware of: Facebook also ties into the online review generation service we offer. When you hire our social media firm to acquire customer reviews, those reviews can help you fill up your Facebook page – or at the very least, help you supplement your existing Facebook statuses.

Here’s how it works: We acquire reviews from some of your most satisfied customers, and they are posted in multiple locations online. You guessed it: This includes your Facebook page. The more reviews you earn, the more they will fill up your Facebook page and supplement your existing status updates. So now, you can double the power of your Facebook page!

Here are some other ways Facebook can tie into your customer reviews:

It’s a forum for refreshing old reviews

If it’s been awhile since your last customer review, it’s okay to post an older one as a Facebook status update. Facebook can breathe new life into your old reviews, giving them a fresh, new audience.

It’s a destination for new reviewers

Some customers don’t want to “bother with” registering on Yelp or Angie’s List; in those cases, you can ask them to leave a review on your Facebook page. It’s easy, it’s fast and it reaches a broad audience of consumers.

It’s the perfect video submission system

Have you thought about asking for video testimonials? comScore reports that video testimonials can boost your marketing efforts by up to 25%. Asking customers to submit 60-second videos talking about your company (positive reviews only!) is a great way to get some multimedia reviews that can be posted to your Facebook page. You can even run a contest; award the winner with one month of free monitoring, an upgrade or another promo product/service. Facebook followers can vote on the winner.

The bottom line: Facebook and customer reviews go hand-in-hand. They work together beautifully if you know how to make the most of each one. If you need help with customer reviews or Facebook, ask Ignite Security Marketing  how we can help.

3 Questions About Social Media For Your Security Business

The universal truth of social media is that it gives you the ability to build relationships with your customers and potential customers. It’s true whether you are selling high-end commercial and government security systems or surveillance products to homeowners.

How Can Use Social Media For My Security Business?

This is a common question that arises during conversations with owners of security companies. Bottom line: it doesn’t matter what type of company you are running. The universal truth of social media is that it gives you the ability to build relationships with your customers and potential customers. It’s true whether you are selling high-end commercial and government security systems or surveillance products to homeowners.

Through effective Social Media strategies, people get the sense that they truly “know” your brand. This translates into RMR for you through more qualified, better-targeted leads, more customer loyalty, and even brand advocacy (people saying good things about your company to others).

Why Should I Outsource?

Social media managers eat sleep and breathe social media. All they do every day is zero in on your target audience, actively seek out new fans and followers, and creatively engage your community with thought provoking posts and conversations. Most importantly, we are methodically leveraging this activity to drive traffic to your website, capture new leads and nurture existing relationships. This activity happens on Facebook, Twitter, LinkedIn, and on your website blog.

Whether you have 1 location or are a super-regional security company with offices and reps in multiple states – Ignite RMR can leverage the power of social media to drive new leads and nurture existing relationships.

We Have An In-House Person Who Set Up Facebook & Twitter Accounts. Can’t We Do This On Our End?

Because there is no charge to join the major networking sites like Twitter, Facebook, and LinkedIn, there is a misperception by many business owners that Social Media Marketing is free. Social Media takes time and focused attention to be successful. Whether this attention is provided by someone within your company or a Social Media expert, there is an investment involved.

The good news: done properly the return on investment (ROI) can be well worth it. Like any form of internet marketing, social media alone is not the “silver bullet” that is going to produce the results that you may hope for. That is why we have taken our most successful internet marketing programs like Search Engine Marketing and Social Media and combined them into affordable packages that almost any security business can take advantage of.

Call us today to speak with a knowledgeable expert that help you customize a plan that is right for your security business.

About Us

Ignite Security Marketing is an inbound marketing agency that specializes in marketing and salesforce automation for the security industry. Since 2008, we have been the marketing partner of choice for SDM 100 corporations and SMB’s around the nation.