3 Reasons Why Your Security Business Need a Blog

You finally got your website re-designed, with a fresh new layout, crisp images and text that actually makes sense to the reader. Naturally, you feel proud and accomplished! Then, someone asks a question you aren’t prepared for – and you start to doubt everything you thought you knew about marketing your business online. What question?

“Do you have a blog?”

If the answer is no, you need to consider all the advantages that having blog gives your business. A few of the most important ones are listed here.

Blogging allows you to engage.

Engagement may sound like something that happens leading up to a wedding ceremony, but it is also the name of the game in digital marketing. Engaging with consumers is essential in today’s socially-driven economy. Customers now expect to be able to engage with the brands they support, and according to John Armato of the international communications firm Fleishman-Hillard, blogs give brands a platform on which to engage.

“By the early to mid-2000s, blogging and social media began to reach critical mass and a fragmentation of traditional models of media began to take place,” he said. “The simultaneous rise of a generation of marketing-savvy consumers revealed a skepticism over ‘assertion PR’ – a voice and style that screams ‘believe me just because I am telling you.’ ” He also explained how engagement became not only a popular by-product of social media, but a bottom line necessity in the eyes of consumers. Through the company blog, brands can get their ideas out there while receiving feedback from customers – just like a conversation. That’s engagement!

Blogs are always updated.

Your newly launched or redesigned website is wonderful, but you need to give customers something more. The purpose of your website is to mark your presence on the Web, get your business found in search engines and tell people who you are so they can contact you. But once they become your customer, they expect to find out what is going on with your business on a regular basis. A blog is the best platform for those types of announcements. You may ask, “Engagement and updating people – isn’t that what social media is for?” Absolutely. That brings us to the third reason you need a blog.

Blogging supports your social media efforts, and vice versa.

If you are on Facebook, Twitter, LinkedIn and Google, you need as much content as possible at your fingertips so that you can share it and get people to your website. You company blog fills at least some of the demand for content to share on those social networks, especially the demand for links that point back to your site (this helps your search engine optimization, too). Without a blog, you are much less relevant on social media. But with a blog and social media, your business is unstoppable!

To learn more about starting a company blog, contact Ignite RMR today. We will be glad to answer your most pressing blogging questions.

About Us

Ignite Security Marketing is an inbound marketing agency that specializes in marketing and salesforce automation for the security industry. Since 2008, we have been the marketing partner of choice for SDM 100 corporations and SMB’s around the nation. Contact us today to discuss your inbound marketing requirements.


What Star Wars Can Teach The Security Industry About Marketing

As an electronic security company, marketing is the lifeline of your business, so it makes great sense to pay attention to what really works. And Star Wars marketing certainly does that. Star Wars has been captivating audiences for over 40 years, recently engaging a whole new generation fans. Have you wondered how this was possible?

It wasn’t by accident.

The ability to engage new fans, reignite long-time fans, and interest those outside of the sci-fi realm, came from an aggressive and consistent content marketing strategy. Now you can use their genius moves, too.

Re-introduce Yourself and Your Products, Again and Again

When Star Wars first came out, it was a massive hit. It didn’t stay that way. There was a time when people forgot the movie and a generation came along that for the most part, didn’t even recognize the name. (I know, gasp!) How did things get turned around?

Pro Tip: It’s ok to recycle content. Lucas used what was popular before to introduce it to a new group of potential fans by recycling the movies with some upgrades.

Don’t worry if it is old news to you, if your audience appreciated a certain aspect of your business yesterday, it is likely they will still enjoy it tomorrow. The advantages are huge. For example, if you want to feature or highlight a particular product, you can merge and recycle all of the content creates over a period of time to create a focused campaign.

Use Compound Content

When you have a consistent brand and message, you can use different mediums and streams to cross-promote products for added boost. Star Wars does it with teasers and trailers that remind you of what the audience already loves to promote something new. You can do it using your website, blog, and social media.

Create With Intent

Star Wars has a very knowledgeable and engaged audience, so what content the franchise provides must be valuable, contextual, and relevant to meet their expectations. Security companies can do this by making sure their website is easily navigated and the product and services supported by customer-centric content.

Distribute Widely

You’d think with almost every talking about the movies the Star Wars franchise could relax a little. They didn’t. Once they created compelling content, they distributed it across the galaxy. Doing so broadened the scope of influence and fan demographic. Even if you feel that people already know about home and business security, keeping them informed provides a way to share their knowledge through various channels to appeal to your new and potential customer base.

May the 4th Be With You!

Ignite Security Marketing is an inbound marketing agency that specializes in marketing and sales force automation for the security industry. Since 2008, we have been the marketing agency of choice for SDM 100 corporations and security SMB’s around the nation. Contact us today to discuss your inbound marketing requirements.


5 Tips To Rock Christmas Like A Boss

The holidays are supposed to be all about rockin’ around the Christmas tree and walking in a winter wonderland. So why doesn’t it feel very fun at your office right about now?

Since you’re the head honcho and employee management starts at the top, it’ll fall on you to make the holidays go smoothly at your office.

You don’t have to be St. Nick — but hopefully, with a few key tips, you won’t have to be the Grinch, either.

Tip #1: Tackle Holiday Stress Head On

The number one cause of Christmas stress? Well, it hasn’t been scientifically verified, but we’re willing to bet it has something to do with putting off all of those responsibilities until the last minute.

Christmas shouldn’t feel like you’ve just been run over by a reindeer. They’re here for celebration and reflection. That’s why it’s important to get all of the stress out of the way as soon as possible.

Put an end to browsing for corporate gifts and finally click “buy now.” If you don’t know what to do for your employees, start emailing around for some ideas — right now. Whatever’s bugging you, now is the time to handle it.

If that means cramming a heck of a lot of party planning, gift giving, client relations, and new year planning all into the next coming week or so, so be it. Getting as much holiday stress out of the way will only save your sanity… and the sanity of the little elves around you.

Tip #2: Don’t Be the Office Scrooge

There may be no more infamous Christmastime employee-employer relationship than Bob Cratchit and Ebenezer Scrooge. Although Scrooge eventually learned his lesson about how to treat Bob, maybe it shouldn’t take you an overnight visit from three Christmas ghosts to learn the same?

If you’re a “Type A” personality (and if you’re in charge, chances are pretty good that you are) make a conscious effort to help out employees at this time of year.

Give them the gift of less stress from the higher-ups. As Tina Thygesen of Forbes writes, be flexible with working hours, especially since the holidays can always be a difficult balancing act of work and family life.

Unless your business is in some sort of end-of-year emergency crunch, there’s no reason you can’t take it easy on your employees and use the holidays to celebrate the accomplishments of the past year.

Tip #3: Set Clear Expectations

No matter what you expect from your employees during the holiday season, make sure they know and understand those expectations. When your plan for the season isn’t clear to everyone involved, you run the risk of either:

A. You being disappointed by a lack of productivity, or

B. Employees getting frustrated with the lack of flexibility.

In both situations, there’s a disconnect between you, the manager, and the employees you’re managing. Setting clear expectations and communicating them to your whole team will help everyone effectively plan their holiday and mitigate stress.

Tip #4: Gather Feedback — and Plenty of It

If this is your first holiday season managing employees, you still may have plenty to learn about office dynamics. So don’t be afraid to gather some feedback as you learn your way through your first end-of-the-year holiday blowout.

Even if you simply ask around for ideas on the Christmas party or how to handle scheduling, your employees are there for a reason. They’re there to help you out, and they want the holidays to go as smoothly as you do.

Tip #5: Don’t Pick Holiday Favorites

If you buy your employees Christmas presents, don’t play favorites. It might sound simple, but it bears repeating.

You should always buy everyone the same “office gift.” And if you don’t have the money to do that, don’t buy a gift at all. Every employee deserves to feel valued, after all. By picking out the winners and losers, you just give some employees the feeling that you’re playing favorites. The same goes for granting holiday time off — everyone should have the same flexibility and freedom to ditch the office during the holidays.

Manage for a Holly Jolly Holiday

The holidays shouldn’t be rocket science. But that doesn’t mean you should expect the very best when it’s some employees’ natural tendency to be a little sluggish around the holidays. Let it slide and stick to the principles that got you where you are.

With any luck, you’ll be able to navigate the holiday season with plenty of good cheer. Merry Christmas from your friends at Ignite Security Marketing!

Introducing Ignite360 Visitor ID: Caller ID for Your Security Website

Did you know that only 1 to 2% of all visitors to your website will ever complete a contact form or pick up the phone to call?  When you choose Ignite Security Marketing as your digital marketing team, we will get you in contact with the other 98%. Interested leads, delivered daily to your sales team.

How Do We Do It?

Ignite360 Visitor ID, a new contact intelligence service from Ignite Security Marketing, turns anonymous website visitors and known contacts into qualified sales leads. When your sales team wants to know who is visiting your website, they are looking for much more than IP addresses and demographic data. They are looking for company names, email addresses, and phone numbers.

Ignite360 Visitor ID can provide you and your sales team with real-time data about who is visiting your website, and the research tools that they need to convert those warm leads into real sales.

How It Works

We provide your business with three options for receiving the visitor information that you need:

  • Instant Email Alerts that are sent directly to you or your team.
  • Our Dashboard (mobile friendly for those who work outside the office) which includes many detailed views of your visitors, traffic patterns, page view times, and more.
  • Reporting options that come in multiple formats and detail levels that include a PDF, and CSV download option for easy editing.
  • Who is on your website.
  • What products or services they are interested in.
  • Where they are from.
  • When they visited.
  • Email you while they are visiting your site.
  • and provide you with a way to send that information directly to your supported CRM.

Only 1 to 2% of all visitors to your website will ever complete a contact form or pick up the phone to call. We’ll help you get in touch with the other 98%

Applications for Systems Integrators

For Integrators and Dealers with a B2B focus, you get instant, real-time alerts about prospective companies that are visiting your website. In many cases, we can provide you with a list of key executives at the company, so that your sales team can follow up quickly and efficiently.

Applications for Security Dealers

Buying Signals: Who, What, Where, When.  In sales, we all know that timing is everything.  Getting to prospects when they are in the research phase will increase your chances of closing the deal.  

For the security dealer with a residential focus, our system can identify known contacts who are visiting your website, what pages they visited, and send instant alerts to your sales team to let them know that one of their leads is engaging with your website contact.

Getting Started Is Easy

Ignite Security Marketing will empower your B2B and B2C sales team to identify and close more sales with prospects and current customers who are actually interested in your security services. No more chasing cold leads or wondering how effective your email campaigns really are.

For electronic security companies who want to empower their sales teams and grow RMR like never before, schedule a demo of Ignite360 today and a free 30-minute strategy session on how inbound marketing and sales automation can boost sales and improve operations.

About Us

Ignite Security Marketing is an inbound marketing agency that specializes in marketing and sales force automation for the security industry. Since 2008, we have been the marketing agency of choice for SDM 100 corporations and small to medium security companies around the nation. Contact us today to discuss your inbound marketing requirements.



Why LinkedIN Matters For Integrators & Manufacturers

A mass affluent customer is exactly what it sounds like: a “massively” affluent consumer who patronizes your business. More specifically, this person has investable assets between $100,000 and $1 million – in other words, virtually unlimited money to spend. So, what is the key to getting the attention of this elusive consumer? Believe it or not, it is the same as any other prospect you are targeting online: social media.

But not just any social media channel. If you are serious about capturing the mass affluent market, then the primary social media platform you want to focus your efforts on is LinkedIn. That’s right; LinkedIn is good for much more than skimming the résumés of strangers! We don’t mean to minimize it; it is a very good recruiting tool to attract new talent you may want to hire.

Pro Tip: LinkedIn is also an effective marketing tool, particularly when it comes to targeting the coveted $100,000+ market. 


LinkedIn has actually said so itself. In its latest whitepaper, titled “Influencing the Mass Affluent,” the #1 social network for professionals focuses on how the financial sector can better reach mass affluent consumers. “Almost half (of the mass affluent) engage with financial institutions on social media (44%),” it says, “while one-third engage with content shared by financial institutions on social media (34%).” It makes sense for banks and lenders to live on LinkedIn – at least when they’re doing marketing.

Executive services

According to LinkedIn, the mass affluent use a range of social networks and tools. But, “for professional purposes, they most likely turn to LinkedIn,” the whitepaper says. With that in mind, high level service providers should target new customers on LinkedIn without hesitation. Why wouldn’t someone look for an attorney, insurance carrier or accountant on LinkedIn? It should be the first resource they look to.

Professional services

Even small business service providers can target the mass affluent audience. After all, don’t people of means need construction crews, landscapers and security system dealers? These are essential services. So if you want to reach the mass affluent audience, LinkedIn is a great place to do it. Start by requesting connections with all your local titans of industry. Just tell them you’re aiming to make some connections with local business leaders; there’s no need to tell them too much about yourself, because your LinkedIn page will speak for itself. Some of them are bound to accept your invite, and perhaps look to you when they need a service provider they can trust.

Don’t sell yourself short on LinkedIn; if your company has a LinkedIn page, use it to the fullest by aiming for mass affluent customers. And if you don’t yet have a LinkedIn presence for your security company, Ignite RMR can help you establish one. Contact us today.

About Us

Ignite Security Marketing is an inbound marketing agency that specializes in marketing and sales force automation for the security industry. Since 2008, we have been the marketing partner of choice for SDM 100 corporations and SMB’s around the nation.

Who Is Your Director Of First Impressions?

You only get one shot at making a first impression.

I am totally bewildered why companies that are supposed to be “sales” organizations do not understand the value of the very first interaction they are likely to have with their prospects.  When a prospective buyer calls your office what is the first thing they are going to hear on that phone call?  If you understand just the basic fundamentals of sales, you know that the first few seconds of that first interaction between your prospect and your company is very important.

I recently called an alarm company to speak with the sales manager…

The recorded message was so negative that I if I had been a prospective customer I would have probably hung up then and there.
This is what the message said;

“Thanks for calling XYZ Security Company.  If you are experiencing a false alarm please touch #1. If you need service on your existing alarm system please touch #2. if you have a billing question please touch #3, If you would like to speak with someone in sales please touch #4.  Please stay on the line if you need an operator to assist you.”

My First Impression? Not Good.

As I listened to the message I was thinking; “Good grief, their customers must have a lot of problems with either false alarms, problems with their alarm systems not working correctly, or billing issues.”

I wish I could report to you that this is an unusual event but I see more and more companies replacing their smiling receptionist with a voice mail system. These companies are spending a ton of money in advertising on the internet, yard signs and trucks and when a prospect finally does call in, all they hear about are negative issues.  Is that really the first impression you are hoping to make with your prospective customer?  I think not.

Your receptionist is your Director of First Impressions.  I highly suggest that you have someone greet your new prospect on the telephone with a cheerful smile and a short sweet positive message.

Want more proven strategies for boosting sales?

For more tips on building your security business, check out my book,Security Systems Sales Leadership: Practical & Proven Techniques That Will Unlock Your Teams Potential”. It’s available in paperback on Amazon. Click here to check it out.


What is Your Automated Phone System Really Telling Your Customers?

“Hello, you have reached We Don’t Care Much About You Security Systems. If you know your party’s extension, please dial it at this time. If you don’t know anyone at our company, then sit quietly while we run through a tedious list of departments you don’t want and one or two that you think might be right but you’re not sure. Or press the star key and the entire list will begin again from the beginning.”


Are you a company that has decided that the personal touch on the phone is a waste of time and personnel? Did you get drawn into one of those sales pitches about how effective a phone system like this is in managing your incoming calls?

Did you design the recording and responses for the system for the convenience of your customers and potential customers, or for your own convenience? Do you give directions based on the issues customers may be calling for or the names of your departments? How many times does a customer have to push a button and listen before getting to the right person?

“By the way, while you’re on hold you will get to listen to a long list of reasons why you should buy one of our security systems. You may be surprised to find out that we pride ourselves on our customer service. I was sure surprised when they had me record this long and involved process that any current or potential customers have to go through just to get to a real person.”

Is your hold message friendly but not too much like a sales pitch? Do you play sound from a radio station so that people have to listen to ads for other companies, possibly even for your competition? Does your music selection match the tastes of your target market? How long does the average customer end up on hold at your busiest times? Do they have the option of just leaving a message and having one of your people call back when it’s their turn to be helped?

“You may be tempted to dial 0 in the futile hope that you will reach an operator. Wrong. If you dial 0 I will just tell you I don’t recognize that response and start with the tedious list again, and again. There is actually no button that will get you to a real person. Eventually you will get tired and hang up, or I will get irritated with your attempts to circumvent me and hang up for you…and I really don’t appreciate that sort of language…”

If you have a phone system in place like this, do you have an escape clause that allows someone to access a real person if they prefer? Exactly how much time and automated conversation does it take to get to a real person? Have you considered offering the escape clause at the start of the recording rather than the end, so you don’t irritate customers who hate this sort of phone system?

“While you’re waiting, this might be a good time to go online and find out if there are any other security companies in your area that are more responsive…”

Is your so-called money-saving phone system costing you customers? If you set it up properly, it can be an asset, but a casual or unthinking design can cost much more than it saves. It’s probably worthwhile to talk to various customer groups about what they like or don’t like about this type of system, and pay attention to their frustrations when you design yours.

“Thank you so much for calling We Like to Pretend We Care About our Customers But We Really Don’t Security. Please call back any time. My recorded voice is available 24-7 for your convenience and ours.”


Ignite Security Marketing  is dedicated to providing inbound marketing exclusively for the security industry. We can help monitor inbound calls for your alarm company so you can refine your processes, increase sales, and improve customer service. Ask us how today: (877) 655-3779.

Grow Your Security Business by Thinking Like a Startup

If you want to expand your established security business but aren’t sure where to start, try thinking like a startup – you know, a relatively new company (it doesn’t have to be in the technology field, although many are). Although a small business that has been around for years is not a startup, it can still maximize growth with a startup attitude. This approach is catching on with many large companies that want to rebrand themselves, and with great success in many cases. If it can work for them, it can work for you. Let’s address some key characteristics of successful startup companies that seem to lend themselves to growth potential.

Accessible Leadership

The first thing that differentiates small startup companies from established corporations is a flatter structure. In other words, there are fewer managers, upper managers and executives to answer to when it comes to creative decisions. In a large company or even just a long-standing small business, there may be a founder, president, various departments with their own executives or upper management, and then, way down at the bottom, the staff that is in the trenches: salespeople, marketers, technicians, etc.

Typically, the higher-ups spend most of their time out of the field, because their job is to manage people. Being out of the field means being out of the loop – and it’s hard to make good decisions when you’re out of the loop.


Pro Tip: Controlled chaos is an approach that a long-standing business can use anytime they are adding on a new product or service. Tighter deadlines and an uncertain outcome can force the flow of creativity.


Big Company: Small Mindset

By contrast, a startup is usually comprised of a handful of lateral staff; this is perhaps the founders and one or two carefully selected others. They are all responsible for collaborating on the creative decisions, and because they all share the responsibility of growing the company, they fully understand the consequences of those decisions. The benefits of shrinking the hierarchy is something that long-standing businesses can learn from watching startup companies.

Excitement, & A Little Chaos Are OK

The second thing that sets startups apart from established companies is their culture of controlled chaos. That sounds negative, but don’t worry; it isn’t meant to suggest an anything goes, frat house environment. It just means that there are tighter deadlines and an uncertain outcome, which forces the flow of creativity. Also, creating this kind of culture does not require established businesses to throw away their existing models – far from it. Controlled chaos is an approach that a long-standing business can use anytime they are adding on a new product or service. In a nutshell, it is the company culture that comes out of trying something new. No one knowing exactly how things will go, but they are excited to try it and have a measurable goal for success. Of course, there is a timeline for hitting that goal. See? Controlled chaos.

In a nutshell, it is the company culture that comes out of trying something new. No one knowing exactly how things will go, but they are excited to try it and have a measurable goal for success. Of course, there is a timeline for hitting that goal. See? Controlled chaos.

Just there are many things startups can learn from established businesses, there are many things that established businesses can learn from startups. Consider applying these two concepts to your security business; hopefully, they will help you maximize growth to the extent you have in mind.

About Us

Ignite Security Marketing is an inbound marketing agency that specializes in marketing and salesforce automation for the security industry. Since 2008, we have been the marketing partner of choice for SDM 100 corporations and SMB’s around the nation.


Beat The Internet Trolls: How Security Companies Can Respond To Negative Reviews

Perhaps one of the most overstated truths about customer reviews is that they all have to be positive. You want the majority of reviews to be good, because the ratio of good-to-bad reviews is what dictates your star score – and remember, there is a direct link to your star score and sales revenues. But rest assured, the occasional negative review of your security business is nothing to panic about. In fact, most customer review services will contend that consumers trust reviews more when they see several positive reviews alongside a few negative ones.

If you have nothing but glowing reviews for your business, today’s consumers are savvy enough to know that those good reviews could be “planted” (meaning, you are using employees and family members to write them – or worse yet, paying a review writing service to create them). You don’t need to use these “black hat review” practices because it’s normal and expected to see a review from a disgruntled customer from time to time. So, here’s how to handle it when it happens:


Your punctual, personalized response – one that addresses the specific details of the complaint – shows the entire audience that your business cares about its customers and wants to fix any problems that may occur.

When you respond to the customer who wrote the negative review, you are also speaking to the hundreds of people who will see that review in the future.


As compensation for the customer’s bad experience, you can offer them something of value: a free product, a free a month of monitoring services or even a free upgrade. Whatever you are able to reasonably offer, offer it to show your commitment to remedying the situation. Often, a gesture like that can soften the customer enough to give you a second chance.


If there is one time when gathering more positive reviews is essential, it’s right after you receive a bad one. You want the good reviews to sit right on top of the bad, so they are the first reviews searchers will see. Keeping the good reviews coming in will also ensure that your average star score stays high, despite one or two bad reviews.

Pro tip: most customer review services will contend that consumers trust reviews more when they see several positive reviews alongside a few negative ones.


These are the actions to take when you get a bad customer review online. Ignite RMR offers a review generation service that helps you get the good reviews you want from your real customers, on an ongoing basis so that your star score stays high and the revenues keep pouring in.


Ignite Security Marketing is an inbound marketing agency that specializes in marketing and salesforce automation for the security industry. Since 2009, we have been the marketing partner of choice for SDM 100 corporations and SMB’s around the nation.

How To Write The Perfect Thank You Note For Business

We all think we’re responsible for our own success, but we couldn’t do it without each other. Friends, family, and business contacts give advice, loan money, and provide emotional support. Have you thanked them lately?

This week, thank your customers, partners, and friends who have helped you build your business. Here are a few tips on how to do it with style!

Why thank you notes?

New friends matter when you’re a small business owner. Well-written and timely thank you notes foster relationships. When someone gets a card in their mailbox, they smile. Why do you think people have “thank you cards” hung up around their desks?

We need other people to be successful, so why not work to cultivate positive relationships? A thank you note can do that quickly and easily.

According to a study by Emotion, thanking people makes them more likely to continue a relationship, which leads to more opportunities for you.

Unlike marketing campaigns and website updates, showing gratitude is free. It’s good for new relationships, and winds up being good for you, as well. Gratitude helps us treasure good experiences, deal with conflict, and build better relationships.

Remember: Focus on the thank you itself, not on the materials it’s written on or the potential sale you’ll get.

What every thank you note needs


How to start? With a greeting, of course! Make sure to use the recipient’s name to make the note more personal.


  • Hi Steve,
  • Dear Steve
  • Steve,
  • Hello Steve,


Thanking is the point of a thank you note, so do it right. Be genuine and specific– no backhanded compliments or funny stuff.


  • Thank you for helping me out with our 7 mile project. Your support made it happen.
  • Thank you for being there for me to talk things through. Your insights and advice made me decide to pursue a business loan.
  • Thank you for advice and for your generosity. Without it, I wouldn’t know where to start with social media marketing.


A robot can write a thank you note, but it won’t be very meaningful. That’s why you need to pepper in personal touches. Show that you remember details about the recipient’s life (without being creepy!). This shows that you not only listened to them, but care about their well-being.


  • I hope to see you at a Giants game this summer. I’ll let you know if I have tickets!
  • Take good care of your knee. Hope you’re up and walking soon.
  • Enjoy the sunshine in San Diego—I wish we could share a beer together at the beach.
  • Good luck working on your new blogging project—sounds exciting and I know you’ll do great.


Now wrap it up! Close with a greeting that feels comfortable to you.


  • Best,
  • Best Wishes,
  • Sincerely,
  • Thanks again,
  • With gratitude,
  • Keep in touch,

When to send thank you notes

Thank you notes can be sent at any time, but here are some common times that people send them:

  • After an interview. Thank the person who interviewed you. Thank them for their time and for their explanations of the job.
  • After a meeting. After an important meeting, thank the key players for attending and sharing their insights.
  • After events. You often meet new people at events, so thank them for the pleasure of their company and for sharing information with you.
  • Out of the blue. These are the best kinds of thank you notes—totally out of the blue!
  • After a referral. If someone refers a new client or customer to you, take out a note card and pen a thank you note. This will show your gratitude and encourage that person to continue to refer people to you.
  • During the holidays. The holidays are a great excuse to thank people for a great year together.

Common questions about thank you notes


It won’t take you long to write a thank you note. It will take 2-5 minutes per note.


You can always send an individual a note via their company address, and it’s easy to find company addresses on their websites. If you can’t find their address via the internet, send them an email and ask. It’s ok to mention you’re sending a surprise.


As short or long as you want, but you don’t need to write a lengthy note to be impactful. Short is sweet—we recommend about 50 words.


Nope, the thank you is what counts. Branded stationery is a nice touch, but it’s not necessary.


If you’re overwhelmed or crunched for time, use a handwritten letter service like Letter Friend or MailLift. You can also hire a TaskRabbit or virtual assistant to complete the task for you.


Don’t worry about it. Your handwriting is yours, so own it. If you think your writing is too hard to read, you can always ask someone else to write the note on your behalf.

About Us

Ignite Security Marketing is an inbound marketing agency that specializes in marketing and sales force automation for the security industry. Since 2008, we have been the marketing partner of choice for SDM 100 corporations and small to medium security companies around the nation. Contact us today to discuss your inbound marketing requirements.