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What’s The Most Valuable Possession For Leaders and Sales People?

Time.

Time is your most valuable possession.  Let’s invest it wisely. For you sales champions and leaders here are seven tips that will make help keep you organized and make you money.

All sales people seem to understand how important time management is but many can’t find the disciplines to practice it regularly.  Some people will never understand the value of getting organized and managing their time.

For you sales champions and leaders here are seven tips that will make help keep you organized and make you money.

 

  1. Every morning write down your goals .  “You can’t begin your day until you start it in writing.”  Do not rely your memory to remember what you want to get done. Write it down.  Include those personal as well as business activities that must be done.
  2. Plan time every day for proactive activity.  You must block off time ever day for activity that is going to bring in more business.  Do not get caught up in the whirlwind of just being reactive and fixing stuff.  Create something every day.
  3. Set a target.  If you are prospecting for new business make sure you have a goal. Before you begin the activity determine what the result will be.  Here are a few examples of goals you should set before you ever begin:  1. How many leads will I generate?  2. How many people will I engage?  3. How much time will I put into this activity today?
  4. Remember there are two times of a day.  Pay time and non-pay time.
  5. Stay away from time suckers.  They will reduce your income.
  6. Be on time.
  7. Remember that motivation comes from action not the other way around.

You can always make more money but you can’t make more time.

 

Want more proven strategies for boosting sales?

For more tips on building your security business, check out my book, “Security Systems Sales Leadership: Practical & Proven Techniques That Will Unlock Your Teams Potential”. It’s available in paperback on Amazon. Click here to check it out.

About Ignite Security Marketing

Ignite Security Marketing is an inbound marketing agency that specializes in lead generation, content design, marketing automation and sales empowerment for the security industry. Since 2008, we have been the marketing agency of choice for SDM 100 corporations, security dealers, systems integrators, central stations and guard companies around the nation. Contact us today to discover new marketing opportunities to generate business and grow customer relationships.

 

Who Is Your Director Of First Impressions?

You only get one shot at making a first impression.

I am totally bewildered why companies that are supposed to be “sales” organizations do not understand the value of the very first interaction they are likely to have with their prospects.  When a prospective buyer calls your office what is the first thing they are going to hear on that phone call?  If you understand just the basic fundamentals of sales, you know that the first few seconds of that first interaction between your prospect and your company is very important.

I recently called an alarm company to speak with the sales manager…

The recorded message was so negative that I if I had been a prospective customer I would have probably hung up then and there.
This is what the message said;

“Thanks for calling XYZ Security Company.  If you are experiencing a false alarm please touch #1. If you need service on your existing alarm system please touch #2. if you have a billing question please touch #3, If you would like to speak with someone in sales please touch #4.  Please stay on the line if you need an operator to assist you.”

My First Impression? Not Good.

As I listened to the message I was thinking; “Good grief, their customers must have a lot of problems with either false alarms, problems with their alarm systems not working correctly, or billing issues.”

I wish I could report to you that this is an unusual event but I see more and more companies replacing their smiling receptionist with a voice mail system. These companies are spending a ton of money in advertising on the internet, yard signs and trucks and when a prospect finally does call in, all they hear about are negative issues.  Is that really the first impression you are hoping to make with your prospective customer?  I think not.

Your receptionist is your Director of First Impressions.  I highly suggest that you have someone greet your new prospect on the telephone with a cheerful smile and a short sweet positive message.

Want more proven strategies for boosting sales?

For more tips on building your security business, check out my book,Security Systems Sales Leadership: Practical & Proven Techniques That Will Unlock Your Teams Potential”. It’s available in paperback on Amazon. Click here to check it out.