Twitter Goes Back to the Drawing Board on Design. Here’s What Security Companies Need to Know.

Twitter’s been on a roll this summer. First, the microblogging social network took a stance against spam, locking millions of fraudulent accounts and accurately adjusting follower accounts; now, Twitter teased a complete redesign of its social network. And we couldn’t be more thrilled.

Twitter announced its new design earlier this month, highlighting a completely reworked desktop experience with a minimalistic design. Even cooler, the redesign brings a few mobile features to the web like Bookmarks and Explore. Here’s how it affects your electronic security company, so you can tweak your Twitter marketing strategy.

The new design is very minimalistic

First thing’s first: let’s take a look at Twitter’s awesome new design. The official Twitter account tweeted the above video of its new timeline design. As you can see, the “who to follow” and “trending now” modules have been moved from the left-hand side of the screen to the right, and some of the basic stylings of the timeline has been cleaned up and reworked.

Additionally, the top navigation bar was given a new set of icons. This bar nearly matches the bottom bar on the Twitter mobile app, only adding a search bar. Additionally, when you click on your profile photo, you’ll notice the drop-down menu has three new options: bookmarks, night mode, and data saver mode. More on those later.

Business Insider also notes that the new Twitter app is a Progressive Web App. This is a new standard on how to build web apps in the browser, and lets apps take advantage of a few awesome usability features.

For example, the new Twitter website can be pinned to your computer’s dock (Mac) or taskbar (Windows) like any other app. This is perfect for Twitter fanatics that want easy access to their timeline. But the new design isn’t all aesthetics. Let’s take a look at some of the new design’s features!

There’s a new ‘night mode’ and a special data-saving mode too

As discussed earlier, the redesigned Twitter dashboard also adds two new modes: night and data saving modes. Here’s a quick look at what these modes do.

Dark mode is great for night owls

Night mode is very similar to macOS Mojave’s Dark Mode. It turns all white design elements black, making it easier on the eyes when browsing Twitter at night. Other than that though, the rest of the Twitter experience stays the same.

Data saver mode is great for those with limited data or slow connections

On the other hand, ‘data saver’ mode makes Twitter easier to use for those with limited data or slow connections. When data saver mode is enabled, images aren’t automatically loaded. Instead, a low-quality, blurred image is shown. A large Load image button is displayed over the image alongside a button that shows how large the image is.

You can click on the load image button to load the full-sized image, or keep scrolling if it’s not of interest. We’re happy to see Twitter add this feature to the desktop site. This makes the network more accessible to users worldwide, especially in areas where broadband internet speeds aren’t readily available.

Bookmarks make it easy to save your favorite content

Twitter also brought Bookmarks to the web with the redesign. Think of Bookmarks as a private way to favorite tweets. When you favorite a tweet, it adds the tweet to a public-facing list of your favorite tweets that you may want to refer back to later.

And since the favorite button is shaped like a heart, the button indicates that you like or supports the content, even though that’s not always the case. This especially rings true for news stories and other tweets of political nature.

That’s why Twitter introduced a nifty Bookmarks feature on its mobile app earlier this year. Using Bookmarks, you can privately save tweets and view them in a separate bookmarks menu. This is useful for saving news stories, memes, and videos you may want to check out later without telling your followers.

Twitter is finally bringing bookmarks to the web with the redesign. According to people testing the redesign, bookmarks sync between the mobile app and the Twitter website and largely works the same.

Explore comes to the web

But Bookmarks isn’t the only feature making its way from mobile to the web: Explore is coming to the web too! We haven’t seen this feature in action yet, but we’re assuming that Explore will work and look similar to the Android and iOS app.

Currently, Twitter takes a best-guess at your interests based on your tweets, favorited content, and other Twitter activity. Then, it curates a list of tweets related to your interests in the Explore tab on mobile, broken down by interest.

New tweet embed features

In less exciting news, Twitter also added a couple new features to the tweet embed screen. You can now embed tweets in light or dark mode and change the default link color. Even cooler, you can embed tweets in a language of your choice.

You won’t see the design for a while

So, when do you get the redesign? Unfortunately, you’ll have to be patient. Twitter has stated that only a “small number” of users are already able to opt-in to the new design, but a majority of users are still stuck on the classic design until further notice.

Additionally, there’s no way to request access to the new Twitter design at this time. Stay tuned though: we’ll let you know when the updated design is rolled out worldwide or otherwise opened to more users.

What do you think?

As you can see, Twitter’s layout changes are a huge step in the right direction. We believe that these changes will make Twitter more appealing to new users and continue to help reverse years of Twitter decline. We want to hear your thoughts too. Are you as thrilled as we are, or do you think Twitter still has a ways to go to catch up with the likes of Facebook and Instagram?

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We’ve been managing social media marketing and advertising for electronic security companies for over a decade. Our team has the experience to help you succeed online. Contact us today to learn more and schedule a complimentary demo of our inbound marketing services.

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Brian Plant

Managing Director at Ignite Security Marketing
Brian has been in the marketing & advertising business since his first job managing digital ads for a local newspaper back in 2003. He has been managing inbound marketing campaigns for electronic security companies since 2008.
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